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Taylor Swift, AT&T take fans behind the scenes of ‘Reputation’

Taylor Swift NOW Hosts Reputation Pop Up, Opens November 12th in New York City

AT&T is bringing Taylor Swift fans a first-ever, intimate look at the creative process behind her latest studio album, Reputation, with the release of the multi-part series The Making of a Song. AT&T has released the first episode, “Gorgeous,” online with the full series available only from AT&T on Taylor Swift NOW beginning November 13th.

The series was shot by Swift herself and chronicles her journey through writing and recording songs for her highly anticipated sixth studio album, Reputation, due out November 10th via Big Machine Records. New episodes will debut on Taylor Swift NOW every Tuesday starting November 13th.

In celebration of the album release, Taylor Swift NOW will host a Reputation Pop Up November 12-16 in New York City. The Pop Up will sell the new album along with exclusive merchandise. Fans can demo and buy DIRECTV NOW. They can also check out fun photo ops, including costumes and props from the “Look What You Made Me Do” music video, which holds the record for most views in a 24-hour period.

AT&T video customers can watch the new series The Making of a Song on Taylor Swift NOW on all their video platforms – DIRECTV NOW, DIRECTV (Channel 1113) and U-verse (Channel 1501). New DIRECTV NOW customers can sign up for a seven day free trial.

Eligible AT&T wireless customers can stream the content data-free with eligible TV & AT&T data services. The Video On Demand content is organized in themed chapters, and showcases videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. It’s all hand-curated by Taylor and gives fans a glimpse into her career and life.

Reputation will be available in several different collectible packages including two unique and collectible magazines created by Swift through Target. Each collectible edition (Volume 1 and Volume 2) of Reputation magazine will include 72-pages of personal poetry and photos, artwork by Swift, handwritten lyrics, behind-the-scenes photos from the “Look What You Made Me Do” video shoot and an exclusive poster. Standard CDs will include one of five double-sided exclusive posters.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.