The show airs on ABC at 7 am ET/PT
Good Morning America (GMA) has announced that global music icon Taylor Swift will be making a highly anticipated, exclusive announcement live on the program tomorrow (Mon, Oct 13th).
The global pop culture phenomenon, who recently shattered records with the release of her 12th studio album, The Life of a Showgirl, is set to share major news directly with her fans and the world via ABC’s flagship morning show. The news comes less than two weeks after the critically acclaimed debut of her latest album, which has solidified her status as one of the most dominant artists in music history.
While the specifics of the announcement are being kept strictly under wraps, speculation among fans and industry insiders is already at a fever pitch, with theories ranging from a highly requested Eras Tour documentary or concert film streaming release to a completely new creative venture.
Swifties are advised to tune in to Good Morning America on Monday, October 13th, at 7 am ET on ABC for the live, exclusive reveal.
Showgirl, which was released on October 3rd via Republic Records, shattered records across the globe. The album surpassed four million total units (sales and streams) in its first week, becoming the biggest debut week for any album since electronic tracking began in 1991. The album broke the record for the most pure copies sold in a single week, surpassing the previous benchmark held by Adele’s 25 with 3.482 million units in 2015.
The Life of a Showgirl became Swift’s eighth album to sell over one million copies in its debut week, extending her own record for any artist. The album sold 2.7 million copies (physical and digital) on its first day alone, a historic single-day sales total.
The album sold over 1.2 million vinyl copies in a single week, shattering the previous record she set with The Tortured Poets Department at 859,000 copies. It achieved this milestone in under 24 hours.
It became Spotify’s most-streamed album in a single day for 2025, reaching the milestone in less than 11 hours. The album surpassed six million pre-saves, breaking the record previously held by her album The Tortured Poets Department. The lead single, “The Fate of Ophelia,” broke the record for the biggest single-day streams for any song in Spotify history, surpassing her own track “Fortnight.” The album and its lead single set the record for the biggest first-day streams on Spotify and Apple Music.
TOMORROW: We’re keep it 💯 with an exclusive Taylor Swift announcement! Tune in ONLY on GMA! pic.twitter.com/YCfb5enMuf
— Good Morning America (@GMA) October 12, 2025
