The cinematic experience event is the biggest album-debut event in cinema history, domestically and globally
Taylor Swift is a global icon, a record-setting artist, and, once again, a box office champion. Swift’s self-directed, one-weekend-only Taylor Swift | The Official Release Party of a Showgirl album-debut cinematic experience is officially the No. 1 title at the box office, both domestically and globally. The unprecedented success was driven by a three-day domestic box office of $34 million and an international box office of $16 million. Globally, the event earned more than $50 million for its one-weekend run.
Announced just two Fridays ago, the Taylor Swift | The Official Release Party of a Showgirl theatrical event coincided with Swift’s 12th studio album, The Life of a Showgirl. Beginning at 3 pm ET on Friday, October 3rd, the Swifties celebrated in movie theatres, singing and dancing to the new album.
Audiences loved the cinematic experience, awarding the event a coveted A+ CinemaScore.
“On behalf of AMC Theatres and the entire theatrical exhibition industry, I extend our sincerest appreciation to the iconic Taylor Swift for bringing her brilliance and magic to movie theatres this weekend,” AMC Chairman and CEO Adam Aron says. “Her vision to add a cinematic element to her incredible album debut was nothing less than a triumph. It was simply a wonderful gift to her passionate and enthusiastic fans, who got to see, on our giant screens, behind-the-scenes footage and insight into The Life of a Showgirl. AMC Theatres is so proud to have collaborated with Taylor. What an honor and privilege and joy it has been for us to once again play a role in her incomparable success.”
Taylor Swift | The Official Release Party of a Showgirl is the biggest-grossing album-debut theatrical event at the domestic and global box office. It is the only album-debut cinematic experience to finish No. 1 at the domestic box office. It is the only “non-film” theatrical event this century to finish a weekend No. 1 at the domestic box office.
In keeping with the unique “non-film“ cinematic experience of Taylor Swift | The Official Release Party of a Showgirl, this was not a typical weekend release. There were no Thursday preview showtimes as there would be with a traditional release, and no showtimes on Friday morning. The first showtimes started on Friday at 3 pm ET and simultaneously across time zones.
Taylor Swift | The Official Release Party of a Showgirl was distributed by AMC Theatres Distribution in partnership with Variance Films in the U.S. & Canada, and in collaboration with Piece of Magic Entertainment internationally. Since launching in 2023, this marks the third release from AMC Theatres Distribution to finish a weekend No. 1 at the domestic box office.
The Life of a Showgirl broke multiple major records, setting new milestones in sales and streaming upon its release last week. The album sold 1.2 million vinyl copies in its debut week in the US, surpassing the previous record holder of her album, The Tortured Poets Department, at 859,000 copies. It sold 2.7 million copies (physical and digital) in the U.S. on its first day of release, a feat that surpassed the entire first-week sales of her previous album, The Tortured Poets Department, with 2.61 million equivalent album units.
The 2.7 million first-day sales made it the second-largest sales week for any album since Luminate began tracking data in 1991, trailing only Adele’s 25, which sold 3.378 million in its first week. The first-day sales volume instantly made it the best-selling album of the year.
Before its release, the album broke the record for the most pre-saves on Spotify, surpassing six million pre-saves and breaking the previous record held by The Tortured Poets Department. The album became Spotify’s most-streamed album in a single day for the year, reaching the milestone in under 11 hours. The lead single, “The Fate of Ophelia,” broke the record for the most-streamed song in a single day on Spotify, accumulating over 30 million streams.
The album became the most-streamed album of all time in its first day on Amazon Music. It also captured the year’s highest first-day album streams worldwide on Apple Music.
