The song & video are available now
Global superstar The Kid Laroi releases an official music video for his latest single, “A Cold Play,” via Columbia Records. Directed by Alex Lill (The Weeknd, Charli XCX, Gracie Abrams), the visual unfolds in a single unbroken take, where LAROI sits alone in an intimate setting, visibly torn as he confronts the raw emotions at the heart of the song. The stripped-down setting leaves nothing to hide behind, spotlighting the vulnerability and weight of the track. Written by Laroi and produced by KBeazy, “A Cold Play” channels grief, reflection, and release against a cathartic, atmospheric beat.
The new release adds to Laroi’s meteoric trajectory with over 10 billion global streams to date, multiple platinum records, and a Grammy nomination already under his belt. He continues to carve out a reputation as one of music’s most fearless young voices, unafraid to put his pain, truth, and healing in the spotlight.
“A Cold Play” follows the release of Laroi’s previous single “She Don’t Need to Know,” accompanied by a music video directed by Danica Arias Kleinknecht. Starring Carmen Electra and Anna Van Patten, the video features Laroi in a steamy tennis-themed love triangle. This past summer, Laroi also released his singles “Hot Girl Problems,” “All I Want Is You,” and “How Does It Feel,” continuing to keep fans excited about more new music from Laroi. Earlier this month, Laroi and Bailey Zimmerman performed their song “Lost” at the MTV Video Music Awards.
