The Weeknd unveils ‘Dancing in the Flames’

The global superstar gives fans a behind-the-scenes look at the upcoming video shot on an iPhone

R&B global superstar The Weeknd unveils his new single, “Dancing in the Flames,” with an accompanied video that was shot on an iPhone. The clip premiered during Apple’s “It’s Glowtime” event this morning (Tues, Sept 10th). The music video, from director Anton Tammi and director of photography Erik Henrikkson, will premiere on Friday, September 13th, and was shot on the all-new iPhone 16 Pro.

iPhone 16 Pro, the most advanced iPhone ever, features a larger display and the thinnest borders ever on any Apple product. The pro camera system brings all-new creative features including the ability to record in 4K 120fps in Dolby Vision for smooth slo-motion video capture — on perfect display in the forthcoming music video for “Dancing in the Flames.” Four new studio-quality mics preserve true-to-life recorded sounds, Audio Mix uses machine learning to identify and separate background elements from speech, giving users three voice options: In-Frame Mix, Studio Mix, and Cinematic Mix, and so much more. iPhone 16 Pro also features the powerful A18 Pro chip, a huge leap in battery life, and comes in four stunning titanium finishes: black titanium, white titanium, natural titanium, and desert titanium.

This past week was monumental for the global music sensation. The Weeknd revealed the title and cover of his forthcoming album, Hurry Up Tomorrow, which marks the culmination of his acclaimed trilogy. Following Dawn FM and After Hours, this album is set to elevate his artistic narrative, encapsulating existential and self-referential themes that have captured the imagination of fans. The anticipation surrounding this final chapter is palpable, as it promises to be a powerful testament to The Weeknd’s evolution as an artist.

Over the weekend, he delivered a sold out stadium spectacular live performance from São Paulo, which was streamed exclusively on YouTube. Fans worldwide tuned in to witness the unique concert that showcased his signature sound and electrifying stage presence along with surprise guests Playboi Cari and Anitta. Ten percent of net proceeds from all merchandise sales at the event and online to the Brazilian Soul Fund of BrazilFoundation, supporting communities affected by natural disasters and economic hardships in southern Brazil.

The Weeknd recently launched his highly anticipated Halloween Horror Nights experience at Universal Studios. The Weeknd: Nightmare Trilogy delivered a chilling and immersive journey that runs through November 3rd. This new installment builds on his thrilling debut from two years ago and offers fans a one-of-a-kind horror experience filled with unexpected surprises.

The diamond-certified and award-winning artist will perform four shows in Australia in October as an extension of his record-breaking 2022/2023 After Hours Til Dawn Tour. Produced by Live Nation, the newly announced Australia dates will kick off on Saturday, October 5th in Melbourne with back-to-back shows before heading to Sydney with shows on October 22nd and 23rd at Accor Stadium. These dates mark The Weeknd’s debut stadium performances in Australia and his first return to the region since 2017.

Buddy Iahn
Buddy Iahn