The pair has curated music for multiple games this forthcoming season
ESPN has announced that Grammy-winning music producer Timbaland and global superstar Justin Timberlake will work with ESPN throughout the 2023-24 NFL season to curate music for select Monday Night Football games. The curated music from Timbaland and Timberlake will run in Monday Night Football promotional spots, live telecasts and pre-game shows for seven weeks this season.
Beatclub, a music creator platform founded by Timbaland, of which Timberlake is a member and equity holder, will have its users and A&R team supporting the duo in the music creation for the season.
Timbaland and Timberlake music curation schedule includes week one when the Buffalo Bills take on the New York Jets, week six when the Dallas Cowboys challenge the Los Angeles Chargers, week 11 when the Philadelphia Eagles battle the Kansas City Chiefs, week 16 when the Baltimore Ravens fight the San Francisco 49ers, a week 18 double header with to-be-announced teams, the Wild Card and Divisional Rounds in postseason.
“Football and music go hand-in-hand, like the iconic Timbaland and Justin Timberlake duo, who collaborate on music to near perfection,” states ESPN Senior Director of Sports Marketing Curtis Friends. “ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport. We’ve had Diplo, DJ Khaled, Drake, and Marshmello and this fifth season, for the first time, we have two curators in Timbaland/JT we know will energize all us fans for this NFL football season.”
For the first act of the curation, Timbaland and Timberlake – alongside Canadian singer-songwriter Nelly Furtado – are releasing a new single, “Keep Going Up” via Mosley Music Group/Def Jam Recordings, which will be the track for ESPN’s Week 1 Monday Night Football promotional spot featuring Aaron Rodgers’ New York Jets debut against the Buffalo Bills.
ESPN’s Monday Night Football returns for the 2023-24 NFL season with Joe Buck, Troy Aikman, Lisa Salters and John Parry together for their second season. ESPN’s enhanced schedule this year includes Monday Night Football airing Rodgers’ Jets debut, the Kansas City Chiefs – Philadelphia Eagles Super Bowl rematch and multiple appearances by the Dallas Cowboys.
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