New video celebrates 10th anniversary of debut album
Former Cinderella frontman Tom Keifer’s Keifer Band has released a video for “A Different Light.” Penned a decade ago by Tom and Savannah Keifer, the song truly gives meaning to the saying, “Good music has no expiration date.” The lyric etches a timeless message that’s as relevant, if not more so, today than it was ten years ago. A fan favorite upon the release of Keifer’s 2013 critically acclaimed The Way Life Goes, “A Different Light,” now with a new music video, is being released to commemorate the ten year anniversary of Keifer Band and Keifer’s debut solo release.
The new video, produced and edited by Joshua Smith, features fan-shot live footage of the band from the first year on tour in 2013 through the most recent tour in 2022. Opening in somber black-and-white profiles of suffering souls, Keifer’s sultry vocals reflect the troubles of those in despair as shimmering instrumental vibrations build into an iconic key change. Within the first minute, the viewer is graced with an exalted perspective, and a fully technicolor, changed world. The anthem and video wind between contemplative compassion and explosive enthusiasm, ultimately landing on a perspective of hope and array of smiles where “everybody shines.”
“‘A Different Light’’s lyric really struck a chord with people and we’ve had countless requests since its release for a music video,” Keifer says. “The fans have been right there with us over this ten-year journey capturing show after show on their phones. Including the live videos they shot in the video is our way of expressing gratitude and making them part of the ten year anniversary.”
Tom Keifer remains a resilient, relevant figure in the rock world through constant reimagination and renewal. His story begins as the singer-songwriter, guitarist, and front man of hard rock heavyweights Cinderella. His signature voice and guitar, and bluesy, no-BS arena-shaking songwriting, were integral in moving 15 million records worldwide. Over the past decade, Keifer transitioned his talents to a solo career, enjoying continued success recording and touring with Keifer band. The group has released two critically-acclaimed albums to date — 2013’s The Way Life Goes and 2019’s Rise.
With the release of “A Different Light” video, 2023 will commemorate ten years of incredible memories with their fans. The band will be celebrating the milestone this year on their Live Loud Tour. Plenty of high energy, eardrum-shattering shows are in the works for 2023. Tour dates will be announced in the coming weeks.
