The clip co-stars Emily Ratajkowski & Anok Yai
Continuing to ignite what is set to be yet another record-breaking year, Travis Scott releases the official music video for Utopia highlight “I Know?”
The clip was co-directed by Travis Scott and celebrated director Dave Meyers, who has collaborated with the hip-hop icon on previous acclaimed videos, such as “Sicko Mode” and “Stop Trying to Be God.” It co-stars Emily Ratajkowski in her first music video appearance in a decade, alongside Anok Yai and Travis himself. The fan-favorite track and Utopia highlight made major noise at the end of 2023 when it hit No. 1 on the Billboard Rhythmic Radio Airplay, where Scott replaced himself at the summit when it took over from the chart’s previous No. 1 – his own “Meltdown” featuring Drake. To date, “I Know ?” has been streamed more than 440 million times.
This past weekend, Travis Scott was announced as a performer at the 66th Annual Grammy Awards. Airing live on Sunday, February 4th on CBS and streaming live and on-demand on Paramount+, the performance is set to be an unforgettable emersion into the world of Utopia, taking fans and viewers into Travis’ universe in a way that only he can. At the ceremony, Travis is up for Best Rap Album for Utopia, his tenth career Grammy nomination.
It comes as no surprise that Travis Scott’s Utopia has made such an impact. Released in July of last year, his fourth studio album elevated the megastar in every way. The album finds him at the height of his powers as a performer, songwriter, producer, and collaborator proving once again that nobody sounds like Travis. It continues to enshrine him as the culture’s foremost sonic innovator. The album held strong at No.1 on the Billboard Top 200 for four consecutive weeks, spent seven weeks in the top five and more than ten weeks in the top 10. It has garnered over 3.7 billion streams globally to date. Most impressively, it was the highest-selling hip-hop album of the year.
Travis Scott’s sold-out Utopia: Circus Maximus Tour continues to trek through North America this winter. The tour has been record-setting in every way: in addition to becoming the first hip-hop act to headline and sell out Los Angeles’ landmark Sofi Stadium, Scott broke the record for most merchandise sold in one night for multiple cities, including the American Airlines Center in Dallas, Denver’s Ball Arena, Los Angeles’ SoFi Stadium and Seattle’s Climate Pledge Arena. He even performed fan-favorite Utopia highlight “FE!N” a record 15 times at Madison Square Garden in New York City. With over 500,000 tickets sold and more than $80 million grossed to date, the tour has been one of the most buzzed-about of the past year.
