The film will stream following a two-night global theatrical run
This April Fool’s Day, Nickelback is unveiling an announcement that’s no joke: Hate to Love: Nickelback will premiere on streaming platform Veeps on Friday, April 12th following a bumper weekend of theater showings across 30 countries. In addition, Nickelback will drop behind-the-scenes footage of the band on tour and in the studio, available to all viewers globally, available now. Tickets to view Hate to Love: Nickelback are on sale now for $9.99 at veeps.com.
Hate to Love: Nickelback offers a feature-length, in-depth look at one of the world’s most successful rock groups. This film tells the real story of Nickelback from their humble beginnings in Alberta to the explosive global success of “How You Remind Me” in 2001 and the record-breaking hits that followed and continue to this day. But with that “Rockstar” fame came an early wave of the online negativity that many other artists have faced since.
In a refreshingly open, honest, and revealing account, the band discusses the conception of Nickelback and their incredible rise to the top in the 2000s. They reveal the personal impact of the online vitriol, the loyalty of their fans and their decision to return after a five-year break with a new record and a hugely successful new tour, finding themselves riding a sudden wave of online love that has introduced their music to an army of new fans.
The film will be available on the platform for at least two months, with a 48-hour rewatch period for ticket purchasers.
Hate To Love: Nickelback is produced by Ben Jones for Gimme Sugar Productions and directed by Leigh Brooks (Sound of Scars).
2023 Canadian Music Hall of Fame recipients and diamond-certified selling group Nickelback were named the “most successful rock band of the decade” by Billboard in 2009. Globally celebrated for their career-defining and award-winning hits “How You Remind Me,” “Photograph,” “Far Away,” “Rockstar,” and more, the four-piece comprised of Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair is one of the most commercially viable and important acts of the past two decades. Their success includes worldwide sales of more than 50 million units, solidifying their status as one of the top-selling acts of all time and the second best-selling foreign act in the US, in the 2000s decade, behind only The Beatles.
