Trending on TikTok features music videos from the week’s top-trending songs on TikTok
Vevo has announced its partnership with TikTok to create and program Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilizing these songs in their content.
Trending on TikTok will be available across the Vevo network in the US, Canada, Mexico and Brazil, and will be a staple TV premiere on Vevo’s FAST (free ad supported streaming TV) channels, with consecutive airing during peak viewing hours throughout the week.
“We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership. When a song is trending on TikTok, people will actively seek out and watch that song’s music video on the Vevo network. Tapping into the creator economy was the next logical step in showcasing the power of fan communities on social media and how it fosters the music discovery process,” states JP Evangelista, senior vice president, content, programming & marketing, Vevo. “We are combining years of tastemaking expertise with our understanding of viewership trends, and there is a huge appetite for short form content on TV, so we hope Trending on TikTok becomes a go-to show on TV.”
Trending on TikTok joins Vevo’s successful slate of original programming, such as Pop Video Weekly, Hip Hop Video Weekly and Somos Video Semanal, each of which similarly recap their respective official music videos that audiences need to know.
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