The Weeknd’s “Save Your Tears” saw 615M global views
Vevo has released part two of its annual year-end look back on music video viewership, highlighting the top music videos of the year globally and in the US. The Weeknd’s “Save Your Tears” tops the global and US list with 615 million views globally, and 102.9 million views domestically. Released at the top of the year, “Save Your Tears” popularity was fueled by The Weeknd’s massively successful Super Bowl performance, a slew of Billboard Music Awards, Juno Awards, and BRIT Awards wins and more, resulting in a standout year for the star.
“Every year, we really look forward to publishing our Most Viewed Videos of 2021. As the global music video destination for artists of all genres and career stages, it’s really exciting to see which videos resonated at scale and made an impact this year with our audience. The Weeknd has had a standout year, topping our Global and US charts with ‘Save Your Tears.’ The must-watch video is a perfect example of Abel’s creativity as he pushes boundaries and made something truly groundbreaking for his fans,” shares JP Evangelista, SVP of Content, Programming and Marketing, Vevo.
“From established names like Lil Baby and Karol G to the next generation of stars like Lil Nas X and Olivia Rodrigo, we have seen artists push the boundaries of creativity and storytelling and our audiences have consumed these across a range of screens across our network,” he says.
He continues, “Additionally, Vevo had the opportunity to collaborate closely with a number of these top-charting artists for our originals, creating some additional great visual content which was enjoyed and viewed in high volumes throughout the year.”
In Vevo’s Global Top Ten Videos list, the No. 2 slot is “El Makinon” by Latin powerhouses Karol G and Mariah Angeliq with 556 million views. The Black Eyed Peas and Shakira’s hit, “Girl Like Me,” is No. 3 at 519 million views, and Justin Bieber’s “Peaches” featuring Daniel Caesar and Giveon with 442 million views at No. 4. Lil Nas X’s “Montero (Call Me By Your Name)” with 402 million views takes fifth place.
In the US, The Weeknd is followed closely by Lil Baby’s “On Me.” Lil Baby is Vevo’s most-viewed artist of this past year with 770 million views.
Vevo’s US Top Viewed Videos chart is filled with first-timers to the list, including Lil Nas X, Olivia Rodrigo, Polo G, and Coi Leray with Lil Durk. Newcomer Olivia Rodrigo took two slots in the US chart, with both “drivers license” with 79.9 million and “good 4 u” with 64.8 million taking the sixth and seventh spots respectively. In data published by Vevo last week, it was found that Rodrigo has grown her total video catalog viewership 8x to 357 million total views in the US in 2021, after breaking into the mainstream with her debut album, Sour.
