The diverse lineup features Yungblud, Lil Yachty, Soft Play & more

Internationally acclaimed artist and musician Yungblud (aka Dominic Harrison) has announced the inception of Bludfest, a new and experiential music, arts, and lifestyle festival the British. musician founded. Bludfest will take place on August 11th at at the iconic Milton Keynes Bowl in Buckinghamshire, England.

Joining Yungblud on the lineup is Grammy-nominated Atlanta rapper Lil Yachty, following the pair’s collaboration on Yungblud’s latest single “When We Die (Can We Still Get High?).” Acclaimed British rock duo Soft Play is also joining the bill, and renowned punk rockers The Damned will grace the festival’s icon slot. American rising star Nessa Barrett will also perform alongside powerhouse pop star Lola Young and future pop artist Jazmin Bean.

Tickets will go on sale on Friday, March 22nd at 10 am local time and are priced at £49.50 plus fees.

Yungblud curated the uniquely eclectic lineup to appeal to a new generation of concertgoers and a younger generation of music fans who don’t necessitate their taste with genre categorization, with a live setup that facilitates maximum crossover and collaboration, to forge an unforgettable celebration of music. Yungblud’s manifesto as an artist encompasses three core values of community, authenticity, and creating a place for self-expression, and these three values act as pillars for Bludfest.

“Five years ago we imagined a world of our own. In Bludfest we have physically built one,” Yungblud shares. “It feels like the next logical step for me. I want to create a physical safe space where people can come and celebrate the ideologies of this community – where unity, individuality and love is the main focus and we bring the world of Yungblud to fucking life right before your eyes. I wanted to build an experience where anybody can be completely themselves, with their friends, their family or completely on their own. Bludfest will blur the lines of genre and destroy the limitation of imagination. It will be a festival that cuts the corporate bo****ks and is all about the people. My plan is to take it worldwide but this summer is the first one and it’s gonna be something no one has ever seen before in the UK.”

Alongside the stellar music lineup, the day festival will be home to activations throughout the venue to encourage community and connection, including a Make A Friend tent that encourages fans to connect and make new friends, free photobooths to document their Bludfest experience, a Yungblud museum that will showcase artifacts from across his career, and many many more to be announced. One of the festival bars will be remodeled to emulate Yungblud’s favorite pub, Camden’s iconic The Hawley Arms, and fans can tuck into their own branded burger, The BludBurger. Bludfest will also include designated safe spaces and mental health welfare areas and more. The groundbreaking festival will go beyond the music, creating a safe place, creative haven, and truly unforgettable experience.