All Waffle House TouchTunes jukeboxes will play Parton’s 30-track Rockstar album
TouchTunes, the largest in-venue interactive music and entertainment platform in the United States, is thrilled to announce a campaign with global superstar Dolly Parton for her new album Rockstar, releasing November 17th via Butterfly Records/Big Machine Records. In celebration of National Jukebox Day on November 22nd, Parton will lead a month-long celebration, consisting of a variety of exciting promotional activations.
“We are delighted to align with Dolly Parton for this year’s National Jukebox Day celebration all month long” states Ross Honey, President & CEO of TouchTunes. “At TouchTunes, we believe in bringing people together through the power of music, and we’re grateful for the opportunity to celebrate one of the greatest artists of our generation and her first-ever rock album, Rockstar.”
From November 1st through November 12th, any TouchTunes mobile app user who plays a song from Parton’s expansive catalog will be automatically entered to win a once-in-a-lifetime photo op with Dolly in Dallas, in advance of her headlining performance at the Dallas Cowboys Thanksgiving Day game. Fans can also play songs all month long on any TouchTunes jukebox from the “Dolly Presents” playlist, featuring her latest singles and greatest hits. On November 13th, TouchTunes and Dolly will premiere “Inside The Session,” an exclusive interview series sharing insights into the creation of her new album, and reflection on iconic moments throughout her career. Dolly will officially announce the launch of TouchTunes’ Annual Golden Jukebox Awards, as well as its first-ever Lifetime Achievement recipient.
At midnight local time on November 17th, TouchTunes and Waffle House will host a nationwide listening party for Rockstar at all Waffle House locations. As National Jukebox Day and Dolly’s headline performance at the Dallas Cowboys Thanksgiving Day game approach, be on the lookout for a Dolly Jukebox Takeover in select Dallas-Ft. Worth area venues the week of November 20th.
Parton has also teamed with Trafalgar Releasing to celebrate the release of her star-studded rock album with a global first-listen fan event in theaters on November 15th. The behind-the-album event will feature selections from the album and an exclusive interview with Dolly, along with a sneak peek of select tracks and music videos from the project, plus an exclusive performance of a holiday song and her classic hit “9 to 5.” Select theaters will play an encore of the event on November 16th.
Parton’s Rockstar album is one of the most highly anticipated projects of 2023. Among the special guests are former Bon Jovi guitarist Richie Sambora, John Fogerty, Stevie Nicks, Miley Cyrus, Kid Rock, Warren Haynes, Joan Jett, Peter Frampton, Pink, Brandi Carlile, Elton John, Melissa Etheridge, Lizzo, Steven Tyler, Motley Crue’s Nikki Sixx & John 5, Sheryl Crow, Emmylou Harris, Ringo Starr, Paul McCartney and members of Lynyrd Skynyrd, among others.
The album has already produced chart-topping hits including the original song “Bygones” featuring Rob Halford which reached No. 1 on the Billboard Rock Digital Songs chart and Parton’s original song, “World on Fire,” which also reached the No. 1 Billboard Rock Digital Songs chart the month of its release. Also, recently released was the classic “Let It Be” – including a roster of rock legends — Paul McCartney, Ringo Starr, Peter Frampton and Mick Fleetwood as well as “What’s Up?” featuring Linda Perry. The most recent release is a duet of Miley Cyrus’ “Wrecking Ball” with the pop star herself.
