Bieber and award-winning director Colin Tilley go behind-the-scenes
Global superstar Justin Bieber and award-winning music video director Colin Tilley (Nicki Minaj, 50 Cent, Lil Wayne) have teamed up with Vevo to reveal everything you didn’t know about his latest music video, “Holy,” for a brand new episode of Vevo Footnotes.
Bieber’s latest single, featuring Chance The Rapper, was released simultaneously with its companion clip on September 17th, and quickly broke the record of his most-viewed video on his Vevo channel in 24 hours with 13 million views.
Tilley, who first worked with Bieber ten years ago on the “Never Let You Go” video, and with both Bieber and Chance back in 2014 on “Confident,” explains how closely the two worked together to create a narrative that reflects the pain, heartache and frustration people are experiencing all around the world right now.
“Colin and I put our hearts behind making this video…We know that there’s a lot going on in the world right now. A lot of pain, a lot of heartache, a lot of frustration, a lot of people losing jobs,” Bieber shares.
“The fact that JB and Chance have an incredible connection and can tell this story together, and I can help orchestrate, is a powerful moment and evolution from ‘Confident,’” says Tilley.
“Holy” is the latest release from Bieber who states, “New era, New Single. It begins.”
To make sure the performances came through authentically, the entire video was shot with dialogue and played out as real scenes. Tilley was particularly inspired by indie films Blue Valentine and Place Beyond the Pines for the clip. It was at a studio in Pomona and recreated each of the sets in a couple of days.
The video stars actress and singer Ryan Destiny who you may recognize from television series such as Star and Grown-ish. She also starred in Big Sean’s music videos for “Single Again” and “Paradise.” Destiny actually won a singing contest to attend the red carpet premiere of Justin Bieber’s film Never Say Never back in 2011.
