Record breaking show cleaned up the ratings
The 65th Annual Grammy Awards was the most-watched program Sunday with over 12.4 million viewers, up +30% from last year and the largest audience for the Grammys since 2020, according to Nielsen time zone-adjusted fast national ratings for Sunday, February 5th.
The program remains Music’s Biggest Night, ranking as the No. 1 music awards show every year for the past 17 years. The Grammys reached its largest live-streaming audience in history across Paramount+ and other CBS platforms, up +33% from last year in both AMA and total minutes.
On Paramount+, Active Sub HHs were at an all-time high for the Grammys, up +42% in live viewership.
The 65th Annual Grammy Awards dominated social media Sunday night with 66 billion potential impressions, ranking as the No. 1 social entertainment event of 2023. #Grammys trended in the top 10 in the US for 18 hours and peaked at No. 1, nearly all of the top trending topics last night were related to the GRAMMYs.
More than 54 million social video clips consumed of Grammys content following the event.
Beyonce, Harry Styles Carly Pearce and Ashley McBryde were among the history-making artists at Sunday’s celebrated show. Beyonce is now the most decorated Grammy artist in history with a total of 33. She surpasses classical conductor George Solti who previously held the most trophies with 31.
Styles closed out an epic night at the 2023 Grammys with winning Album of the Year for Harry’s House, his biggest career win to date.
Taylor Swift took home the trophy for Best Music Video for “All Too Well: The Short Film” and is the first artist to win the category with a sole directing credit for their own music video.
Pearce and McBryde won their first-ever Grammys for their record breaking duet, “Never Wanted To Be That Girl,” marking the first women to win the award in the Best Country Duo or Group Performance category.