BTS claims highest worldwide event cinema release

Live South Korean concert grosses $32.6m

K-pop stars BTS has broken the global event cinema record with a worldwide box office gross of $32.6m with BTS Permission to Dance on Stage – Seoul: Live Viewing. This event, the first live worldwide cinema broadcast of a concert from South Korea, was presented by HYBE and Trafalgar Releasing on March 12th in 3,711 cinemas in 75 countries/regions for a one-day limited engagement, with reported sell-outs across the world.

In North America, the event reached the No. 2 spot in the Saturday box office with a gross of more than $6.84m and a per-screen average of over $8,500 across 803 movie theaters.

BTS Permission to Dance on Stage – Seoul marked the group’s long-awaited and triumphant return to a stage in South Korea in front of a live audience for the first time since 2019. BTS Permission to Dance on Stage is the latest world tour series headlined by BTS, featuring powerful performances and the greatest hit songs from throughout their incredible career.

The event was HYBE and Trafalgar Releasing’s fourth global title with the pop icons, including 2018’s  Burn the Stage: The Movie, 2019’s Bring the Soul: The Movie and 2020’s Break The Silence: The Movie.

The event marked the end of a three-day in-person concert that saw a total of 45,000 people in compliance with the COVID-19 protocols with a maximum capacity of 15,000 per show. The number of online viewers via live stream summed up to 1.02 million from 191 countries/regions on March 10th and 13th.

COVID-19 protocols prohibited any chanting, shouting or standing-up on-site through the concert. Fans were allowed to clap or use the clappers as well as the official light sticks (ARMY BOMB) to cheer the band during the concert.

The group is heading to Las Vegas next for a series of BTS Permission to Dance on Stage – Las Vegas shows at Allegiant Stadium. The concerts are set for April 8th, 9th, 15th and 16th and sold out during the BTS Army fan club presale. All will be broadcast as Live Play events across the highway at MGM Grand Garden Arena each night. Live Play is a paid in-person event in which BTS Army members can watch the concert in real-time on a large screen to feel the lively moment of the concert. In addition, there will be various on-site programs such as Photo Card Random Box and photo zone to enjoy the concert even more at each Live Play.

The April 16th date will be live-streamed with details that are forthcoming.

Buddy Iahn
Buddy Iahn