Live music event celebrates black music genres
Amazon Music has announced +44 Live, a new live music event from Amazon Music’s flagship black music playlist brand, +44, that exists as a space to celebrate and amplify black music genres, the artists that make the music, as well as the culture behind it.
The show will take place in London on February 22nd, and will see JAE5 and friends perform at King’s Cross venue Lafayette. Pre-sale tickets are available starting Wednesday, December 14th with the general sale starts on Friday, December 16th.
“I’ve been waiting to do my own show for time!!” JAE5 shares. “I think now is the perfect moment. I’m doing it with +44 and Amazon Music which is proper sick, we’re gonna make it ultimate vibes!! I want everyone to come ready to enjoy the JAE5 experience.”
+44 is Amazon Music’s flagship black music playlist brand and exists as a space to celebrate and amplify black music genres, the artists that make the music, as well as the culture behind it. It connects audiences to the artists they love via original content, livestreams and exclusive access. It has expanded into genre specific playlists including +44 Afro, +44 Rap, +44 R&B and +44 Flow alongside the +44 Podcast and sponsorships such as Rampage’s stage at Notting Hill Carnival. Each week in the +44 Podcast, Zeze Millz and Sideman are joined by some of the biggest names in black music, sports, film, TV and culture, tackling some of the hottest issues of the week – from the biggest stories to hit the news agenda – to the latest releases across music, film or fashion. The +44 podcast and Instagram account provide a platform for guests to add their voices to the latest cultural debates, and to join the hosting duo as they celebrate black culture in the UK.
Recent projects from Amazon Music’s +44 include collaborations with Stormzy on a free to attend three-day pop-up This Is What I Mean House in London, featuring live conversations with Stormzy, performances, a merch shop, an immersive listening experience for fans and more. The second project, Stormzy: This Is What I Mean – Live From Queen Elizabeth Hall is available to watch on Prime Video now. During the special show that was hosted by Julie Adenuga, Stormzy discussed his new era in his own words, talking in depth about the musicality of his album, the creative process, the future and much more in front of an audience of figures from across the entertainment industry along with specially invited members of the community. Stormzy also gave the first live performance of “My Presidents Are Black” from his new album.
