Apple Music becomes new NFL Super Bowl Halftime Show sponsor

Apple Music Super Bowl Halftime Show debuts in 2023

The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show, replacing Pepsi which had been featured for the past decade. The multi-year partnership brings together the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which celebrates musicians, songwriters, producers and fans, and offers the world’s best music listening experience with a catalog of over 90 million songs, and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes, and today continues the award-winning tradition with Apple Music.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” states Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Super Bowl LVII, which will be played on Sunday, February 12, 2023 in Glendale, AZ, will mark Apple Music’s first year as part of the Super Bowl Halftime Show. Over the coming months, fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime Show via social media.

“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” adds Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of trailblazing musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar and marked the first time these five multi-award-winning artists performed together on stage. The Super Bowl LVI Halftime Show was awarded three Creative Emmy awards.

Past Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, U2 and more.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com

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