Jimmie Allen, Mickey Guyton, Orville Peck join as scouts

Apple TV+ has revealed the premiere date and talent for its groundbreaking music competition series, My Kind of Country. The program will premiere globally on March 24th on Apple TV+ and feature Jimmie Allen, Orville Peck and Mickey Guyton as scouts to find talented artists and break the next big country star. Reese Witherspoon and Kacey Musgraves will be featured in the series as well.

My Kind of Country is a fresh take on a competition series, breaking down barriers in country music by providing an extraordinary opportunity to diverse and innovative artists from around the world. Scouts Allen, Guyton and Peck each hand-pick a roster of exceptional up-and-coming artists and invite them to the home of country music in Nashville to showcase their unique sound. The competition winner will receive a life-changing prize from Apple Music, receiving unprecedented support and exposure on the platform.

Witherspoon and Musgraves executive produce alongside Hello Sunshine’s Sara Rea and Lauren Neustadter; Sandbox Entertainment’s Jason Owen; the illustrious Emmy nominated showrunner Izzie Pick Ibarra (The Masked Singer, Savage x Fenty Vol 3, Dancing With the Stars, Ladies of London); and Done + Dusted’s Katy Mullan (The Disney Family Singalong, John Legend’s A Legendary Christmas with John and Chrissy, The Little Mermaid Live!). Emmy Award-winning Adam Blackstone serves as music director (musical director to Justin Timberlake, Alicia Keys, Faith Hill, Rihanna and for Super Bowl Halftime Show, the Academy Awards, the Grammy Awards, The Masked Singer).