Boy band will perform during Facebook Live event
On Thursday, December 1st, JCPenney is unboxing holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event starting at 8 pm ET. The fun-filled, hour-long celebration will be hosted by TV’s Naz Perez with special appearances from the Backstreet Boys, makeup artist Piper Nelson and 10-year-old TikTok dance phenom Chase Castle. The retailer will also kick off its three-year partnership with Feeding America, the exclusive nonprofit partner for the JCP Live Holiday Spectacular, by making a $50,000 donation.
The Backstreet Boys will play holiday-inspired games and perform tracks from their new Christmas album, A Very Backstreet Christmas. They’ll also answer fan questions as the boy band participates in an audience Q&A, all while unlocking exclusive shopping surprises and participating in the giving season for Feeding America.
The JCP Live Holiday Spectacular offers an hour of back-to-back games with the Backstreet Boys, from guessing “Who’s the Most Likely To…,” to completing an obstacle course dressed as snowmen, learning the steps to the latest TikTok dance trend from a 10-year-old dancing phenom, and recreating the hottest seasonal makeup tutorials on bandmates. Following their live performances, the Backstreet Boys will answer questions submitted by the audience in a live Q&A – so come with your questions ready!
“Nothing ushers in the holiday spirit more than music, and we can’t wait to share our new music video with the world,” the group says. “Our hope is to add a little more holiday joy to the season, while also indulging in friendly competition, lots of laughs and helping JCPenney support Feeding America at the JCP Live Holiday Spectacular!”
The Backstreet Boys will be joining the JCP Live Holiday Spectacular for the world premiere of their new music video for “Christmas in New York.” Everyone’s favorite boy band will also perform two songs from their first-ever holiday album.
As part of the celebration, JCPenney will initiate its partnership with Feeding America, making a $50,000 gift to help address food insecurity in communities across the US. Viewers can join in on the excitement as JCPenney unlocks additional donations for Feeding America – up to $25,000 – during the world premiere of “Christmas in New York.” So, invite your friends, neighbors and social media followers to join in on the excitement.
JCPenney’s donation to Feeding America will be used to support the Summer Food Program, School Pantry Programs and other initiatives to help ensure every family has access to food during the holidays and beyond.
