Billboard names Karol G 2024 Woman of the Year

The artist will be honored at the 2024 Billboard Women in Music Awards

Billboard has revealed that five-time Latin Grammy winner and 2024 Grammy winner Karol G will be honored with the 2024 Woman of the Year Award at the Billboard Women in Music Awards presented by Marriott Bonvoy on Wednesday, March 6th at the YouTube Theater at Hollywood Park in Los Angeles, CA. Hosted by award-winning actor and producer Tracee Ellis Ross, the annual event will recognize music’s rising stars and A-List artists, creators and executives for their contributions to the industry and community.

Karol will grace the stage for a can’t-miss performance! Audiences can expect additional performances from Charli XCX, Luísa Sonza, Maren Morris, NewJeans, Tems, Victoria Monét and Young Miko. Billboard’s Woman of the Year Award has become one of the music industry’s highest honors. Past recipients include Sza, Olivia Rodrigo, Cardi B, Billie Eilish, Ariana Grande, Selena Gomez, Madonna, Lady Gaga and Taylor Swift.

“With her immense talent, Karol G has created a movement for women across the globe due to her empowering lyrics and shameless confidence,” shares Hannah Karp, Billboard’s Editorial Director. “The release of her groundbreaking album Mañana Será Bonito has proven her a force to be reckoned with in both the English and Spanish charts. We are so excited to honor her as Woman of the Year.”

Born in Medellín, Colombia, Karol G is an international pop icon and multi-platinum, award-winning recording artist. With 111 billion combined career streams she became the first female artist to debut at No. 1 on the Billboard 200 with a Spanish-language album with Mañana Sera Bonito The album was instantly met with acclaim and broke the record for the biggest female Latin album by first-day streams on Apple Music and had the biggest debut ever for a Spanish Album by a Female Latin Artist on Spotify.

The edgier follow-up album, Mañana Será Bonito (Bichota Season), further catapulted her to stardom debuting at No. 3 on the Billboard 200, making her the first artist with two Spanish albums on the Billboard Top 10 in the same year. The most-watched artist of 2023 on YouTube with over 990 million views, Karol is also the first Latina to headline a global stadium tour and was the highest-grossing Latin touring artist of the year.

Aside from music, Karol G has proven herself a businesswoman and philanthropist. When her long-standing recording agreement with Universal Music Latino ended, she launched her own Bichota Records, invested in its staff and infrastructure — much of it based in her native Colombia — and inked a distribution deal with Interscope. Additionally, The Con Cora Foundation was established to continue Karol’s social work and mission to support women in vulnerable conditions. The organization fosters empowerment by providing comprehensive support to women who lead households, at-risk youth, children facing chronic or disabling diseases, those dealing with teenage pregnancy, women deprived of liberty and post-penalty, as well as low-income women.

Karol joins the previously announced lineup of powerhouse women shaping the music landscape. Kylie Minogue will receive the Icon Award; Maren Morris will receive the Visionary Award; Ice Spice, dubbed “rap’s new princess,” will receive the Hitmaker Award; Charli XCX will receive the Powerhouse Award; Young Miko will receive the Impact Award presented by American Express; Victoria Monét will receive the Rising Star award presented by Honda; NewJeans will receive the Group of the Year Award; Tems will receive the Breakthrough Award; Luísa Sonza will receive one of Billboard’s new Global Force Awards. Presenters will be announced at a later date.

Tickets to attend the Women in Music Awards presented by Marriott Bonvoy are available to the public. Prices range from $89 – $279. Fans can watch the show on Thursday, March 7th at 8 pm ET/5 pm PT on billboardwomeninmusic.com.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com