Pop star teams with HeadCount for trip to Australia
Billie Eilish has partnered with non-partisan global engagement organization HeadCount to motivate her US fans to vote in this year’s midterm elections. The Grammy and Academy Award winning global superstar is joining HeadCount’s “Good To Vote” initiative, and will award a VIP experience including travel to Eilish’s upcoming shows in Australia and New Zealand – two countries where more than three-quarters of the population turn out to vote. These shows are part of Eilish’s acclaimed current tour, Happier Than Ever, The World Tour.
“I’m working with HeadCount to encourage everyone to show up at the polls and use their voice during these midterm elections,” Eilish shares. “With what is going on in our country, we need to get out to the polls and vote for what we believe in. Not showing up is not an option.”
Fans can check their registration status, register to vote, and enter the contest by visiting HeadCount.org/Billie or by texting “BILLIE” to 57568. One lucky winner and a friend will be randomly-selected to see Eilish perform in both Australia and New Zealand on September 10th and 13th, respectively. The experience includes concert tickets, airfare and hotel, along with a package of merchandise signed by Eilish herself.
With eight million 18-19 year olds eligible to vote for the first time this year, and nearly half of 18-24 year olds not currently registered to vote, Gen Z represents a significant demographic that could greatly affect laws and policies across the country. HeadCount.org works with dozens of musicians and entertainers to rally their young fans to vote, but Elish’s popularity and influence is unparalleled in this age group.
Good to Vote is the organization’s primary online campaign to help young people prepare to vote. Launched in 2020, the initiative directly engaged over 600,000 voters with the chance to win custom experiences and prizes from Camila Cabello, Hailee Steinfeld, Samuel L. Jackson, and more. HeadCount also drives voter participation through in-person voter registration drives at concerts, festivals and community events.
The platform for the Good to Vote campaign was developed by HeadCount in partnership with Up to Us, a Gen Z-led nonprofit organization devoted to solving the world’s problems through technology, and the civic engagement software firm Impactive.
