Single drops ahead of video premiere

Blanco Brown delivers the emotionally charged “I’ll Never,” unlike anything the Grammy-nominated talent has ever released. With heartfelt, universal lyrics that evoke the purest of emotions and a soulfully smooth melody, “I’ll Never” captures the essence of everlasting love.

“’I’ll Never’ is about loving someone the way they need to be loved because everyone needs and deserves love in different ways,” says Brown. “Even if it means looking in the mirror learning to love yourself just a little bit more.”

The video makes its world premiere today (Fri, Jan 13th) at 3 pm ET.

Written by Brown with Keith Justice and Allen Arthur, the lyrics nod to a romantic love, but song’s the timeless imagery and music video frame love “like a warm glass of my favorite childhood memories,” connecting Brown’s bigger message of purpose over everything, that love comes in many forms and is for everyone no matter what stage of life, love, adversity, or difficulty they are facing.

Having just wrapped his Monster Energy Outbreak Tour as well as a lively performance on the Macy’s Thanksgiving Day Parade, “I’ll Never” follows Brown’s latest releases and collaborations of “Trap Still Bumpin’” with the legendary T.I. and the funky “Let It Slide” with multi-platinum selling Locash and the beloved multi-faceted talent of the late Leslie Jordan.

Most recently, Brown was a guest on season three of Apple TV’s Sesame Street Workshops show Helpsters, and his songs “CountryTime” and “Georgia Power” were both featured in Netflix’s hugely popular show Ginny & Georgia, leading to an influx of shazams as the second season just dropped on January 6th.