The one-of-a-kind line honors the legacy of the reggae icon
Jeeter, the nation’s best-selling cannabis pre-roll brand, has collaborated with the Bob Marley family company to honor Marley’s musical legacy and his love for cannabis. On May 23rd, cannabis consumers throughout Arizona, California, and Michigan will have the opportunity to purchase a limited edition Jeeter x Bob Marley “One Love” Unity Joint.
Jeeter worked closely with the Marley family, journeying to Jamaica for an immersive cultural experience and supporting a music festival at Bob Marley’s birthplace, Nine Mile. Jeeter collaborated directly with the Marley family on everything from the strain to the packaging, allowing Jeeter to create a product that’s quality and design authentically reflects Bob Marley’s eminent legacy. From packaging that pays homage to his musical prowess, a strain that references his affectionate name for cannabis (“herb”), and a ceramic tip that emulates joints Bob himself used to roll, each detail was determined with respect and authenticity.
“Jeeter’s work in the cannabis space has been incredible. Cannabis culture and the Marley movement go hand in hand. Jeeter’s deep dive into Jamaican culture has been a joy to witness, and the results speak for themselves.” states Cedella Marley, CEO of Bob Marley group of Companies, Grammy-winning singer, author, and Marley’s daughter.
The never-been-done-before joint comes enclosed in a signature guitar case, re-imagined through Jeeter’s artistic branding lens. The leather case features a gold embossing of Marley’s image and can be opened to reveal a classic double-twisted hand-rolled joint, which Marley was best known for smoking. Jeeter and Marley’s “One Love” is packed with 4.2 grams of premium cannabis flower, all rolled into a ceramic tip.
“We’re thrilled to do a collab with the iconic music legend Bob Marley. To make this collaboration genuine, we went to Jamaica to connect with the culture he loved. This is all about celebrating Marley’s legacy in a real and respectful way.” adds Jeeter Co-Founders Lukasz Tracz and Sebastian Solano in a joint statement.
On 4/20, Jeeter hosted its second annual High Dining event in Los Angeles together with long-time partner, Dwyane Wade. The event was a celebration of cannabis enthusiasts and friends, reflecting Jeeter’s dedication to curating live events that combine culture, creativity and music to provide unforgettable experiences. Guests were treated to a very special performance by Marley’s grandson, Skip Marley. His set covering the legend’s classics such as “Buffalo Soldier” concluded with Skip’s performance of “One Love” while guests were gifted the one-of-kind Jeeter X Marley One Love collector’s edition.
