Kelley and wife partner with Tronic for collection

Bold visionaries and entrepreneurs Brian and Brittney Kelley, alongside WHY&HOW CEO and Founder Bruce Kalmick and WHY&HOW Ventures President Bryan Bulte, are announcing today (Thurs, June 30th) as Mint Day for their limited NFT collection, Chill Cowboy Country Club (CCCC). In addition, they’re proud to reveal a new partnership with Dallas-based Tronic, an expert in the dynamic world of Web3 and NFT technologies. Creating the apex of marketplaces for country music fans, artists, and western brands, this union will ensure members receive exclusive access to the benefits and experiences they love, as the community is built with the latest Web3 technology.

“We are beyond excited to partner up with Tronic. We believe their knowledge and expertise will take CCCC to the next level,” shares Brian and Brittney Kelley.

“The world of Web3 provides CCCC a secure way to offer members the one-of-a-kind experiences they crave,” explains Travis McElroy, Founder of Tronic. “NFT technology offers unrivaled security that ensures members are the sole owners of their memberships. With their membership NFTs in their digital wallets, owners are gaining access to a Community that was made for them, exclusively.”

CCCC’s 6,000 memberships in the form of Chill Cowboy or Cowgirl non-fungible tokens (NFTs) are available beginning at 3 pm CT on Blending futuristic metaverse innovation with one-of-a-kind IRL (in real life) experiences to introduce a NFT that is truly groundbreaking, CCCC serves as the Ultimate Community for Country Music and aims to further inform the broader audience about the cutting-edge opportunities of NFTs. Each NFT – designed by artist Benedict Aiteobhor (Invisible Friends NFT) – is entirely unique and randomly generated from more than 260 possible traits including expressions, clothing, and accessories. The limited collection features over 100 ultra-rare 1 of 1 NFTs that anyone has the chance to mint. Resale options for purchase will also appear on secondary marketplaces like OpenSea and Rarible. Memberships are securely stored as ERC-721 tokens on the Ethereum (ETH) blockchain.

CCCC memberships are offered in three tiers: General Admission, VIP, and Legendary. All membership levels include top-shelf benefits admission to Chill Cowboy Fest, featuring some of the biggest names in country music; exclusive “Members Only” merchandise; access to Artist AMAs (Ask Me Anything); virtual concerts; access to behind-the-scenes footage and live videos from top artists; and discounts and giveaways from CCCC brand supporters Boot Barn and Lone River Ranch Water, in addition to partners like Pnuma Outdoors and Remington, plus more coming soon.

Making a dynamic digital space for anyone who loves the country lifestyle and wants to interact with a community that shares that same love, VIP and Legendary members will receive even more curated opportunities including VIP access to all CCCC events and exclusive access to Founding Artist Partners like Danielle Bradbery, Tyler Braden, Breland, Halle Kearns, RaeLynn, Chase Rice, Jep and Jessica Robertson of Duck Dynasty, Liz Rose, and Drake White, plus support from Abby Anderson, Lucas Hoge, Dani Rose of Honey County, Jenna Paulette, Trey Smith and Jennifer Fielder of SmithField, Stephanie Quayle, and Alexis Wilkins, with many more talent to be announced.