Video is part of Vevo series
Vevo has announced the release of Demi Lovato’s Official Live Performance of “Eat Me,” featuring Royal & The Serpent, off her new album, Holy Fvck. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. “Eat Me” follows Lovato’s previously released Official Live Performance of “29.”
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
Lovato closely collaborated with Vevo’s team to create a completely bespoke set that allowed room for honesty and vulnerability. The intention of the performance space was to strike a balance between alluring and disorienting, clean and approachable. “EAT ME” sees Lovato dressed in all red, kneeling on a large platform under a low, green-lit ceiling. Slow and sensual at first, viewers are lured into a false sense of calm before being hit with a storm of strobe lights, heavy guitars and crashing drums. The camera pans to Royal & The Serpent, face down on the red carpet, clad in a green beret and babydoll dress, whose vocals seem to slither around the room. The two contrasting powerhouses complete the set in raucous harmony before the set goes dark.
Lovato’s eighth studio album, Holy Fvck, debuts in the Top 10 across the Billboard Charts. The album lands at No. 1 on the Top Rock & Alternative Albums Chart, No. 1 on the Top Rock Albums Chart, No. 1 on Top Alternative Albums Chart, No. 7 on the Billboard 200 Chart for her eighth consecutive Top 10 debut, and No. 4 on the Top Album Sales Chart. Additionally, it marks Lovato’s fifth consecutive Top 10 Debut in the UK, landing at No. 7 on the UK album chart.
Lovato will bring the album to fans across South America and North America this fall on the Holy Fvck Tour. Fans can expect to hear new songs from the album as well as reimagined rock versions of her hits, including “Sorry Not Sorry,” “Cool for the Summer,” and more. The North American leg includes stops in New York, Los Angeles, Montreal, Nashville and more before wrapping up in Irving, TX at The Pavilion at Toyota Music Factory on Sunday, November 6th. Royal & The Serpent and Dead Sara will serve as special guests on select North American dates.
