Slate of music video premieres runs into next week
After building up anticipation to a boiling point, global mega-star DJ Khaled proudly presents his 13th full-length studio album, God Did, via We The Best Music Group/Epic Records.
Delivering the hip- hop event of the summer, he welcomed an A-list cohort of friends to join him for his latest magnum opus. For the first time ever, he collaborates with none other than Dr. Dre and The ICU in addition to joining forces with Eminem, Future, Kanye West, SZA, 21 Savage, Lil Wayne, Lil Durk, Roddy Ricch, Travis Scott, Latto, City Girls, Kodak Black, Quavo, Takeoff, Gunna, Bounty Killer, Sizzla, Buju Banton, Skillibeng, Capelton, Fridayy, Don Toliver, Jadakiss, Nardo Wick, Vory, John Legend, and the late Juice WRLD. Of course, he also reunites with longtime brothers Drake, JAY-Z, and Rick Ross, while his sons Asahd and Aalam guest and co-executive produce once more.
For the first time ever, he unleashes a flurry of music videos throughout the next week. It begins with the premiere of “Big Time” [feat. Future & Lil Baby] at noon ET today (Fri, Aug 26th) and “It Ain’t Safe” [feat. Nardo Wick & Kodak Black] at 7 pm tonight. This barrage continues with “Party” [feat. Quavo & Takeoff] at noon ET on Saturday, August 27th, “Streets Know My Name” [feat. Skillibeng, Buju Banton, Capleton, Bounty Killer, & Sizzla] at noon ET on Sunday, August 28th, “Keep Going” [feat. Lil Durk, 21 Savage, & Roddy Ricch] at noon ET on Monday, August 29th, “Beautiful” [feat. Future & SZA] at noon ET on Tuesday, August 30th, and concludes with “Way Past Luck” [feat. 21 Savage] at noon ET on Wednesday August 31st.
Additionally, he joined forces with Snapchat and Los Angeles-based agency BLNK to create and launch four immersive augmented reality Lens experiences in honor of the project.
As part of this immersive collaboration, the newest Lens arrives. It utilizes and leverages Snap’s custom Marker technology, which triggers a Lens experience tied to a location or image, to bring the cover artwork to life when fans scan the cover or Times Square billboard with the Snapchat Camera. The Lens unlocks DJ Khaled reciting the lyrics from his new single “Grateful” now available on Sounds, Snapchat’s creative tool that enables Snapchatters to add licensed music to their photo or video Snaps.
He notably set the stage for the album with “Staying Alive” [feat. Drake & Lil Baby]. It has already amassed over 34.7 million Spotify streams and 12 million YouTube views on the music video. Plus, it bowed at No. 5 on the Billboard Hot 100, holding strong on the chart.
