How rap & hip hop artists can make their music popular

Becoming a successful hip-hop artist isn’t a child’s play. You have to put in much effort in building your music career. Fortunately, you will experience excellent results if you do things right. The promotion of your music should be your major responsibility. Here are tips that can help you promote your hip hop music.

Produce quality music

You will only waste your money and time if you do not have a quality song. Besides, you need promotional materials that will appeal to your fans and the audience. It will get them interested in your music. You have to be professional in creating photos, flyers, music videos, mixtape covers, and other materials for music promotion.

Make sure your music has professionally mixed vocals with correct grammar. Music videos of 1080p and high-resolution mixtape covers are suitable for your music production. Also, use well-organized flyers. The quality of your music and promotional materials says a lot about your professionalism.

If you have more promotion materials, you are likely to engage your audience. On the other hand, they will see you as spam if you use only an item to promote your music. Though you have to be professional to make your music popular, it will cost you money. It is better you sow a viable seed and water it to reap a bountiful harvest.

Promotional campaigns

Invest in promotional campaigns to make your music popular. You are sure to spend money but expect higher returns when your music starts selling. Work with clubs, blogs, and radio stations that promote emerging artists. Radio stations and music blogs on Fiverr can promote your fee at a minimum charge of $5.

However, be careful to avoid investing in fake promo businesses. The scam promoters will guarantee the number of likes, shares, and plays your music will get if you hire them. However, you can’t predict human behaviors.

Use social media

If you are an independent hip hop artist, building connections on social media platforms can help promote your music. Interact with people interested in music on popular platforms like Facebook, Twitter, YouTube, and Instagram. Create pre-written posts and tweets for social media with HootSuite. It will save you the time you would have spent creating content.

Let people online know that you make music. They are more likely to check you out than when you constantly post the link to your music on social media. There is a possibility that those who checked your profile after interacting with you will share your music link with others. They can make your music videos go viral online.

Besides social media, inform people about your music when you have face-to-face interaction with them. You can also notify people at events like music festivals and concerts.

Create a mailing list

Your fans can help you share your music with other people. Give them updates on your new releases. Please send emails to them and add your potential fans to the mailing list. You can send up to 2000 emails for free if you use MailChimp. Send people that signed up emails whenever you have a new release.

As you promote your music, present yourself as a real person and not a robot. Don’t be too professional with your online content. Besides your music posts, create content about your interests and promote other artists’ music. It will improve your promotion. And if you are lucky, you may have to collaborate with other artists.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com
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