Janet Jackson, Nicki Minaj, Isley Brothers and more will perform
For the first time ever, select Essence Festival musical performances and programming will be available to livestream only on Hulu from July 1-3. Janet Jackson, Mickey Guyton, Nicki Minaj, Patti LaBelle, Jazmine Sullivan, Summer Walker, Isley Brothers, Wizkid and New Edition are among the featured performers on Hulu.
As previously announced, Hulu will serve as the official streaming destination of the 2022 Essence Festival, which will take place in person in New Orleans, and virtually, from June 30 – July 3, 2022. This marks the first time ever that Essence has made programming from its iconic Festival available on a streaming platform. Select daytime programming including panel discussions and evening musical performances will be available exclusively to Hulu SVOD subscribers to livestream at no additional cost. The Essence Fest Primetime livestream will run on the platform July 1-3 from 7 pm-11:59 pm CT.
Hulu will also have a special presence on-site at the festival, providing guests with an immersive experience at The Rink @ The Hulu Motel, a roller skating rink filled with interactive touchpoints, giveaways, and content-themed bites and drinks. Skaters will also be treated to live performances by DJ Ohso and DJ Diamond Kuts. The three-day activation will be open July 1-3 from noon until 7 pm to guests 21+ at the New Orleans Civic Theatre.
