The star will star in the company’s Love More in Dolby global brand campaign
Jennifer Lopez, the multi-hyphenate artist is teaming up with, Dolby Laboratories, Inc., a leader in immersive entertainment experiences, to kick off the latest installment of the Love More in Dolby global brand campaign.
In this next chapter, Lopez stars in the commercial which celebrates her new single “Can’t Get Enough” from This is Me…Now, releasing globally on Friday, February 16th, and her first studio album in a decade. Fans seeking to connect with Lopez and her powerful story on a deeper, more emotional level can experience “Can’t Get Enough” in Dolby Atmos, streaming on Apple Music and other services where available. This is Me…Now will also be available in Dolby Atmos.
“There are so many intricate details that went into making This is Me…Now to create an emotional journey for my fans. When I first heard the album in Dolby Atmos, I was blown away because it really lets each of these individual tones shine through, so the artist can hear exactly what they have created,” Lopez shares. “This is Me…Now is an emotional and truthful album and cinematic experience. When you hear it in Dolby Atmos, you will feel the full emotion of the heart and soul that was poured into this new record.”
“Jennifer Lopez has a beautiful gift for storytelling, and we are thrilled that Dolby Atmos will help fans connect with This is Me…Now on an even deeper level,” adds Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Dolby Atmos captures the raw emotion of this story exactly as Jennifer intended it to be experienced. Fans will feel as if they are sitting alongside her in the studio as they rediscover her music in a whole new way.”
Directed by Grammy-nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos can transform a mundane moment like sitting in traffic into an instant vibe. Whether fans are crushing on Jennifer Lopez’s new song or looking to get back together with a favorite album, Dolby Atmos embraces audiences in a world of rich sound. The commercial follows the premiere of Dolby’s Love More in Dolby campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.
This Is Me…Now serves as a rich tapestry of sounds and emotions, seamlessly blending elements of pop, R&B, and hip-hop influences to create a fusion of genres. Her lyrics delve into the highs and lows of life, love, and relationships with unflinching honesty and introspection as she unveils a genuine story of growth, resilience, hard work, and the transformative power of self-love. Lopez’s distinctive vocals intertwine flawlessly with captivating melodies, delivering a musical experience that is both commanding and deeply meaningful.
Written and recorded at her Los Angeles home in 2022 and 2023, Lopez has crafted a masterpiece that goes beyond the boundaries of conventional music. Collaborating with a star-studded lineup of hit producers, including Rogét Chahayed, Angel Lopez, and Jeff “Gitty” Gitelman. Additional songwriter-producers were HitBoy, Tay Kieth, Yeti Beats, Carter Lang, Kim “Kaydence” Krysiuk, Jason Derulo, and BMG’s Brandon Riester, who served as A&R for the project.
Inspired by the recording process, This Is Me…Now evolved into a phenomenal “music experience,” a testament to the extraordinary talent that Jennifer Lopez embodies. The album, coupled with her visionary special This Is Me…Now: A Love Story, streaming on Prime Video on February 16th, form a body of work the likes of which have not been seen before.
