Jennifer Lopez partners with Live Nation for exclusive multi-year touring deal

Lopez just wrapped her It’s My Party Tour

Jennifer Lopez and Live Nation Entertainment have announced an exclusive multi-year touring partnership. Live Nation will produce and promote Jennifer Lopez concert events around the world including her next outing.

“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies,” states Brad Wavra, Senior Vice President Touring, Live Nation. “The demand to see Jennifer live is only growing and Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.“

Most recently, Lopez gave a record breaking and critically applauded Super Bowl halftime performance at the Hard Rock Stadium in Miami. In 2019, the multi-hyphenate talent plotted her globally sold out and critically-acclaimed It’s My Party Tour. Produced by Live Nation, the tour featured a nonstop party mix of Lopez’s new and classic anthems, showstopping choreography and dancers, dazzling wardrobe, jaw-dropping technology and set design, and all of the glamour and wow-factor fans have come to expect of Jenny from the Block. She can next be seen in Universal’s feature film Marry Me, co-starring Owen Wilson and Maluma. Set in the culture of pop music, the film celebrates the unlikely romance between a pop star and a fan, giving each a glimpse into the other’s world. In addition to producing and starring in the film, Lopez also performs a collection of new, original songs.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.