The Bongiovi’s will talk about their Hampton Water

The 2024 Tribeca Festival, presented by OKX, has announced its expanded Tribeca X program for the creative marketing and advertising community. Building upon the success of its eight-year legacy, Tribeca X is growing from a one-day program within the larger festival to a signature event over the course of two full days at Convene One Liberty Plaza in Lower Manhattan.

As Tribeca X grows its footprint and doubles down on its commitment to champion the best of brand-supported storytelling and entertainment, Jon Bon Jovi and Jesse Bongiovi, Jenna Lyons, and Christy Turlington Burns have signed on as early headline speakers. Jon Bon Jovi and Jesse Bongiovi will discuss their father-son business Hampton Water wine and the brand’s charitable causes. Lyons, who was recently appointed Executive Creative Director of FundamentalCo, will be joined by the company’s founder and CEO Jonny Bauer to talk about their vision for the Blackstone-backed agency. Turlington Burns joins the lineup to raise awareness for maternal health and her non-profit Every Mother Counts.

The Tribeca Festival, presented by OKX, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, music, audio storytelling, games, and XR. With strong roots in independent film, Tribeca is synonymous with creative expression and entertainment. Tribeca champions emerging and established voices discovers award-winning talent, curates innovative experiences, and introduces new ideas through exclusive premieres, exhibitions, conversations, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. The annual Tribeca Festival will celebrate its 23rd year from June 5–16, 2024 in New York City.

In 2019, James Murdoch’s Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.