MTV Entertainment Group & Paramount+ team up with Kacey Musgraves for global cross-brand takeover
Kacey Musgraves releases new single and video for “Justified,” from her forthcoming album star-crossed, arriving September 10th via her new Interscope and MCA Nashville partnership. The video was directed by Bardia Zeinali and taken from star-crossed : the film, a visual companion to the album, also out September 10th. The video beautifully chronicles the quiet self-reflection and setbacks of rebuilding as Musgraves learns “healing doesn’t happen in a straight line.” The video made its broadcast premiere on MTV Live, MTVU, CMT, CMT Music and on the ViacomCBS Times Square billboard with CMT and MTV premiering it at midnight ET/PT.
Earlier this week Musgraves released the album’s title track, and it was announced she would debut the song live in her first ever MTV VMAs performance on September 12th from Brooklyn’s Barclays Center. The trailer for star-crossed : the film was also released earlier this week, the full film will begin streaming September 10th exclusively on Paramount+. The film finds Musgraves reunited with director and friend Bardia Zeinali. The pair met on the set of a Vogue shoot in 2019 and he later directed Musgraves in the visual to the video for “Easy,” her collaboration with Troye Sivan from 2020.
The global premiere of Kacey Musgraves’ star-crossed : the film will exclusively stream on Paramount+ in the US, Latin America, Australia, the Nordics and Canada. Fans outside of these markets can watch on MTV across its worldwide network of channels in nearly 180 regions. star-crossed : the film is presented by Interscope Films and is an Anonymous Content Production in association with UMG Nashville, Sandbox Entertainment and Golden Girl Productions.
