Exclusive deal is culmination of personal connection between artist and retailer

Rue21 has announced its collaboration with music star Kane Brown on an exclusive new collection. The partnership is the culmination of a special connection between the brand and country star, who has worn Rue21 clothes on his rise to stardom.

“I came up not really having any money to spend on clothes,” Brown states. “I had enough that I could afford rue21, and their clothes were cool.”

Now available online at rue21.com and in stores, the limited edition collection features a variety of items designed by Brown including screen tees, sweatshirts, joggers, a trucker hat and more in sizes small through XXL. Available for both men and women, prices range from $16.99 to $41.99.

“Kane Brown grew up wearing rue21, so it has been extremely exciting for our team to work with him on this very personal and exclusive rue21 collection,” shares Bill Brand, Chief Executive Officer, rue21. “From a voice as our customer to a leading voice as a collaborator and partner, Kane’s personality and style align perfectly with that of our audience. We’re proud to bring this affordable and accessible collection to our customers.”

“Rue21 x Kane Brown is the answer for the savvy Gen Z person who wants to make a fashion-forward statement,” adds Michael Cingolani, Chief Merchandising Officer at the retailer. “Kane is an award-winning artist with a vast and diverse fan base, so this line is going to be in demand, and we expect it to sell out quickly.”

As part of the launch, customers can enter a contest to get the exclusive chance to meet Brown and shop the collection at the Opry Mills Mall in Nashville on January 6th. The contest is available via Instagram using the hashtag #rue21xKaneBrown in the caption and tagging @rue21 in the post.