“Rise,” a new song composed and recorded by global icon Katy Perry, is available now exclusively for streaming at Apple Music and for download at iTunes. Katy has created a powerful message of hope, an anthem of conviction, perseverance, and transformation.
NBC Olympics will use “Rise” leading up to and throughout the 2016 Rio Olympics, including within the network’s primetime coverage on Friday, August 5th, the night of the Opening Ceremony. NBC Olympics and Katy collaborated on an original “Rise” cinema spot that will be seen in more than 20,000 movie theaters beginning today (7/14). An extended version of the spot will debut this morning on NBC TODAY within the 8 a.m. ET hour.
“This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite,” said Katy Perry. “I know that together we can rise above the fear – in our country, and around the world. I can’t think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be. I hope this song can inspire us to heal, unite, and rise together. I am honored that NBC Olympics has chosen to use it as an anthem before and during the Rio Games.”
Katy Perry is the largest-selling digital artist in history with more than ten billion streams worldwide. She is the most-followed person worldwide on social media. Perry made her Capitol Records debut with 2008’s One of the Boys and cemented her status as a global superstar with the follow-up album, Teenage Dream (2010). PRISM, her latest album, debuted at #1 on iTunes in 100 countries and has sold more than 11 million adjusted albums worldwide. With the singles “Firework” and “Dark Horse” each surpassing the ten million threshold including song sales and streams, Perry is the first female artist to earn two RIAA Digital Single Diamond Awards. She played to a total of two million people on the sold-out, 151-date Prismatic World Tour and headlined the Super Bowl XLIX halftime show, which set a record as the most-watched Super Bowl halftime show ever.
