Song is from Good To Be Out Now via Rounder Records
Keb’ Mo’ and global youth climate activists have teamed up with the Plastic Pollution Coalition for a new music video to get “Louder” about their demands for urgent climate action. The video was launched Wednesday (Mar 23rd), just ahead of the Fridays for Future global climate strike on March 25th, and features dozens of youth activists from around the world, including Xiye Bastida, Jerome Foster II, Lilly Platt, Lauren Ritchie, Hannah Testa, Greta Thunberg, Alexandria Villaseñor, Melati Wijsen, and more. Numerous organizations and partners endorsed the video, including Break Free From Plastic (BFFP), Fridays For Future, Re-Earth Initiative, Sunrise Movement, and more. The song appears on Keb’ Mo’s critically acclaimed new album Good To Be that was released earlier this year on Rounder Records.
“I’m so moved by the ‘Louder’ video, because I feel for young people navigating the world today. We must support them in every way possible as they advocate for a better future, and we must invest our resources and power to co-create that better future with them,” explains Dianna Cohen, Co-Founder and CEO of the Plastic Pollution Coalition.
In January, Kevin Moore, who is best known by his stage name Keb’ Mo’, released his new album Good To Be which debuted at No. 1 on the Billboard Blues Album Chart and No. 11 on the Billboard Heatseekers Chart.
Keb’ Mo’ is currently on tour now and will make spots in Seattle, Portland, San Francisco and more.
