Multiple new channels are available via satellite and on the app
SiriusXM has announced several new artist channels are coming to the satellite radio platform over the air and via the mobile app. Kelly Clarkson, Dolly Parton, John Mayer, Shaggy and Smokey Robinson are among the new artist-curated channels, the company shared during their Next Generation Industry & Press Prevent event today (Wed, Nov 8th).
Grammy and Emmy Award-winning singer, songwriter, and television host Kelly Clarkson, has launched a new exclusive year-round SiriusXM channel, Kelly Clarkson Connection, which is available now. The new exclusive channel welcomes listeners into Kelly’s world. When tuning in, you will be surrounded by the music she loves, the music she’s inspired by, and the stories behind the music from Kelly’s two-decade-long catalog of award-winning hits. Besides the stories behind the songs in her own catalog, Kelly will take listeners on a journey through her favorite music and share insights into her favorite artists. Listeners will also hear from members of Kelly’s band, and lots of on-air celebrations of Christmas.
Kelly Clarkson Connection, curated and presented by Clarkson, is SiriusXM’s newest 24/7 channel available to subscribers across North America in their cars on channel 12 or anywhere they go with the SiriusXM app. The exclusive year-round channel joins SiriusXM’s artist channel lineup which includes Carrie Underwood’s Carrie’s Country, Drake’s Sound 42, and more.
“I’m excited to be launching this new channel in partnership with SiriusXM,” Clarkson says. “Music is such a personal experience for all of us, and I am stoked to have the opportunity to curate a channel of all of my favorites…I hope that people tune in and enjoy it as much as I loved making it!”
Grammy Award-winning icon Dolly Parton will launch an exclusive SiriusXM channel, Dolly’s Rockstar Radio, in celebration of the release of her new rock album Rockstar out November 17th. The channel will feature all songs from Parton’s upcoming album Rockstar as well as familiar hits and hand-picked favorites that inspired the making of the new album. Listeners will hear Dolly’s intimate stories from inside the studio highlighting her favorite collaborations, why she loves rock n’ roll, and her favorite memories from her iconic career. Dolly’s Rockstar Radio will also include music from Dolly’s friends and collaborators on her upcoming album including Joan Jett, Stevie Nicks, Miley Cyrus, Elton John, Steven Tyler and more.
Dolly’s Rockstar Radio will be available to subscribers nationwide in their cars on channel 14 from November 15 through November 21 and on the SiriusXM app from November 15 through December 14.
Seven-time Grammy Award-winning singer and songwriter John Mayer will launch his exclusive year-round SiriusXM channel, Life With John Mayer, on Wednesday, November 22nd on SiriusXM channel 14 as well as on the SiriusXM app. The new channel, created by Mayer, is defined not by genre, but by the time of day as well as the day of the week. The new channel is a musical experience hand-selected by the guitarist and songwriter and an ever-evolving world of music built from the music he loves, along with Mayer’s classics, collaborations and never-before-heard material. The Life With John Mayer channel will be produced out of his new state-of-the-art studio in SiriusXM’s Los Angeles facility.
To kick off the new channel, Mayer will broadcast live from the SiriusXM Los Angeles studios on Wednesday, November 22nd at 2 pm ET. Special launch week programming will also include seven exclusive live concerts from Mayer’s vault, one airing each day at 6 pm ET during the channel’s first week. Featured concerts will include the radio debut of Mayer’s acclaimed July 2019 Madison Square Garden show, where he performed Continuum in its entirety, a performance that has never before been heard except by those in attendance. Listeners will also hear his February 2022 Madison Square Garden show from his Sob Rock Tour which featured Questlove.
The new channel will also feature specialty programming with multiple shows hosted by John Mayer as well as world-renowned producer and DJ, Diplo, legendary music producer Don Was and others.
Grammy Award-winning reggae icon Shaggy is launching an exclusive year-round SiriusXM channel, Shaggy’s Boombastic Radio. Bringing listeners Shaggy’s favorite reggae, dancehall and afrobeats, the channel is now available to subscribers in their cars on channel 332 and on the SiriusXM app. The channel was announced as part of SiriusXM’s Next Generation Industry & Press Preview event in New York.
Shaggy’s Boombastic Radio, curated entirely by Shaggy, invites listeners to immerse themselves in the sounds of reggae, dancehall and vibrant afrobeats. From the iconic rhythms of Sean Paul and Lady Saw to the dynamic sounds of Wizkid and Burna Boy, Shaggy’s Boombastic Radio is packed with songs that will get everyone moving while celebrating the rich musical traditions of the Caribbean and Africa.
As part of the exclusive channel programming, Shaggy’s Boombastic Radio will debut Shaggy and Sting’s recent live performance from their inaugural One Fine Day Festival. The performance, captured at the Mann Center in Philadelphia, will air on the channel over Thanksgiving weekend.
Shaggy’s Yaad, the reggae icon’s current show which first debuted on SiriusXM’s Fly and is now in its third successful year, will now regularly air on Shaggy’s Boombastic Radio. The show, hosted by Shaggy, takes listeners on a cultural journey with a wide mix of rare and classic tracks spanning the hip-hop, dancehall and reggae genres.
SXM has also announced Smokey’s Soul Town, its exclusive new channel curated by legendary singer, songwriter and producer, Smokey Robinson. Playing classic soul, R&B and Motown from the 60s and 70s, Smokey’s Soul Town debuts today on SiriusXM channel 74 with exclusive commentary and insights from Smokey himself.
Smokey’s Soul Town is set to play top picks from some of his favorites from Hitsville USA and beyond and will air stories spanning his expansive career. Listeners can hear from iconic classic soul, R&B and Motown artists, including Aretha Franklin, Chaka Khan, Jackie Wilson, Marvin Gaye, The Four Tops, The Miracles, The Supremes, The Temptations, and more.
The channel will also air a recurring show every other week, hosted by Smokey, where he will share stories about the songs, artists, and his own life experiences in relation to the curated songs airing.
The Smokey Robinson Town Hall, which was recorded at the Motown Museum in Detroit and hosted by John Mason, is also set to air on the channel.
Smokey’s Soul Town is SiriusXM’s newest 24/7 channel and is available to subscribers across North America in their cars on channel 74 and anywhere they go with the SiriusXM app.
Three new channels are dedicated to different genres of music from the 2000s.
With Alt2K, relive the energy, emotion and exploration of 2000s alternative rock from the breakthrough artists that defined the generation. Hear from Cage The Elephant, Coldplay, Fall Out Boy, MUSE, The Killers and much more. Alt2K is available starting today on channel 313 and on the SiriusXM app.
With Flex2K, the 2000s marked a special time in hip-hop with classic albums such as 50 Cent’s “Get Rich or Die Tryin’,” the strong emergence of southern rap, and rise of superstars like Drake, J. Cole, Kendrick Lamar, Nicki Minaj and more. Hear all the throwbacks from T.I., Young Jeezy, Ludacris and more all on one dedicated channel. Flex2K is available starting today on channel 49 and on the SiriusXM app.
The Flow features good R&B vibes from the 2000s and 2010s. Hear all the R&B hits since the turn of the millennium on SiriusXM’s The Flow. The new channel will feature tunes from iconic artists including Alicia Keys, Ciara, H.E.R., John Legend, Khalid, Ne-Yo, Usher and more. The Flow is available starting today on channel 48 and on the SiriusXM App.
With the launch of the new SiriusXM app on December 14th, the company will be introducing new guest DJ channel takeovers from over 160 of the world’s top artists and bands, ranging from Olivia Rodrigo and Cardi B to Alice Cooper and Luke Combs. These new takeovers bring listeners even closer to the artists they love with music hand-curated by the stars.
During today’s SiriusXM’s Next Generation Industry & Press Preview, the company revealed its refreshed brand platform and identity – including a new logo, master color palette, and mascot – bringing to life the company’s brand proposition of bringing listeners closer to what they love. SiriusXM’s updated brand accompanies the unveiling of the company’s next-generation streaming app, new pricing, exciting original programming, and more, all aimed at welcoming new listeners to go deeper into what they love with SiriusXM.
The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.” The star harkens back to the brand’s origins as well as gives a nod to the service’s consumer value proposition, bringing subscribers closer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love. Interwoven into the new logo is this concept of “Closer,” a refreshed brand platform that aligns with the heart and soul of the SiriusXM brand.
Adding to the brand evolution’s perfect mix of past, present, and future, SiriusXM is honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next-generation puppy affectionately named “Stella.”
SiriusXM’s updated logo and branding come with a new color system, born of the company’s name and star, Sirius, the brightest in Earth’s night sky. The blue, black and white logo colors reflect those that can be seen when observing the Sirius constellation from Earth. The brand’s secondary color palette, the firepower colors, reflects how stars vary in color and heat during their life cycle.
Alongside the new branding, the company will be launching a new store, encouraging SiriusXM fans to rep their passion with pride. The online shopping destination launches today and is anticipated to grow in 2024 to offer limited releases, host favorites, signed items, and more.
The founding client of Uncommon Creative Studio’s newly-opened New York office, SiriusXM worked closely with the leading creative agency to create a strategic brand platform and creative vision that is inviting to both current and future subscribers, aligning with the Company’s vision to shape the future of audio, where everyone is effortlessly connected to the voices, stories, and music they love. Uncommon will continue to be a key collaborator with the SiriusXM brand as it looks to launch its first creative campaign around the upcoming holiday season, with more to come in 2024.
