Free ticketed event runs during the Men’s Final Four

The NCAA and Warner Bros. Discovery Sports Live Events, alongside official NCAA Corporate Champions Coca-Cola and Capital One, have announced an incredible line-up of artists performing as part of the 2023 NCAA March Madness Music Festival in conjunction with the 2023 Division I Men’s Final Four. The free, three-day event is set to take place March 31-April 2, at Discovery Green Park in Houston.

This year, the March Madness Music Festival will provide fans access to hype-worthy entertainment and more via registration for each day’s events. Fans can register for free music festival tickets online.

On Saturday, April 1st, Grammy Award-nominated artist/producer/performer Maggie Rogers will tip-off the day’s festivities from the Move by Coca-Cola Stage. Grammy Award-winning American rapper and musician Lil Nas X will close out the concert in star-studded fashion.

On Sunday, April 2nd, Capital One JamFest will be co-headlined by Grammy Award-winning artists Tim McGraw and Keith Urban, two of the industry’s most dynamic live performers. Grammy Award-winning group Little Big Town and Grammy nominated “Lay It On Me” singer Mickey Guyton will kick off the day’s event making for a can’t-miss festival experience.

Capital One debit and credit cardholders, excluding private label cards, will get exclusive early access to free tickets for Capital One JamFest on Wednesday, March 8th at 10 am ET through Friday, March 10th at 10 am ET or as supplies last. Registration for the general public will go live on Friday, March 10th at 10 am ET. In addition to getting first access to the free tickets, cardholders will receive instructions on arrival times, where to line up for festival entry, and important day of information.

Performers and registration information for the AT&T Block Party on Friday, March 31st will be announced at a later date.

Fans will be able to stream Sunday’s live performances on and