John Mayer, Wiz Khalifa, Pitbull and others lined up
LiveXLive has announced that the fan favorite global streaming music festival Music Lives, which launched last year during COVID-19 as the first livestreamed music festival, will return to the LiveXLive platform beginning Friday, March 26th at 6 pm ET/ 3 pm PT. Free to fans around the globe, Music Lives will be over 50 hours of non-stop music and feature over 100 artists from some of today’s biggest artists and rising talent.
Music Lives is a multi-artist virtual festival, the first of its kind created during COVID pandemic, returns for its second annual iteration benefitting MusiCares, the leading music charity, that acts as a safety net for music people. With performances by major platinum artists to emerging amazing talent – all on the same bill for the ultimate festival experience. Davido, John Mayer, Lil Tjay, Nelly, Pitbull, PRETTYMUCH, Wiz Khalifa, YBN Nahmir, and others are lined up to perform with a multitude of celebrity guests being added daily. Winners from LiveXLive’s newest original show, Self Made – a global online artists’ discovery show – will be part of the lineup.
“We are truly excited to be bringing back Music Lives a unique and record setting global music event that will incorporate the discovery of new artists along with fan favorites for an extraordinary two day line up of music, behind the scenes access, and most importantly….FUN” states Dermot McCormack, President of LiveXLive.
The 2021 festival will be shot across the globe from various locations, including artists’ homes, studios and venues. Specialty merchandise, first ever NFT festival poster, and commemorative items will be available to fans through LiveXLive’s brand Custom Personalized Solutions. Items will include everything from shirts to hoodies and additional collectibles.
Last year, LiveXLive’s Music Lives festival earned over 50 million views and over five billion views for #musiclives on TikTok on 100+ performances, brought together notable musicians spanning multiple genres, including Anitta, Big Gigantic (DJ Set), Elephante, Swae Lee, Two Feet, Trippie Redd and more. J Balvin curated and hosted the Music Lives ‘Pa La Cultura’ block which featured Arcángel, DJ Pope, Manuel Medrano and some of the best Latino artists on the planet. The record breaking festival put emerging artists center stage, including Cici Cava, Matoma, MIYAVI, Nik West, The Green and Toni Cornell allowing fans to enjoy established artists they know and love, as well discover their next favorite obsession while raising money for the non-profit MusiCares COVID-19 Relief Fund.