More music artists are using video editing software and here’s why

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What does it take to become a successful musician or artist in 2023?

Whether you play an instrument, are in a band, are a solo singer, create beats and musical tracks, or anything in between, it’s important that you have more to offer audiences than just a great sound. In modern music, it is extremely important to have a well-defined persona and a clear understanding of target audiences and to ensure that your music gets noticed over other artists. While social media has helped to launch careers in a whole new way, it has also increased the talent pool, so the markets are now more competitive than they have ever been. When it comes to building a following and even catching the attention of music producers, labels, and even managers, it seems that the entire process is now more involved for those who have marketable talent.

One factor that hugely affected the industry in the past was that musicians often needed the help of other professionals to get their careers off the ground, and renting studios, hiring editing teams, and managing self-promotions, often proved to be an extensive and costly endeavor. In the last decade or so, more and more musicians have begun setting up home studios and taking matters into their own hands to try to reduce the often significant outgoings that come with all of these things, and while factors like home equipment and online editing software proved to do just that, not everybody had the right secondary skills to properly use them and quality sometimes suffered. The good news is that automated software is now stepping into the fray so that individuals can streamline content creation and focus on the aspects of their careers that really matter.

Building an online brand

Before we look into the capabilities of using a free online video editor, let’s take a quick look at how an online photo editor can help musicians get set up and create an impactful presence online. Of course, creating videos and uploading them on portals such as YouTube and TikTok have fantastic capabilities, but it’s now important for artists to have a comprehensive brand where audiences can stay up to date with all the latest news and goings on. This means that it can be just as worthwhile to have an Instagram page to boost engagement, connect with fans, and share journeys. 2023 is certainly the time of shareable content and fostering personal connections, so artists should now be considering uploading a stunning, candid profile picture (which can be achieved and as little as one click with CapCut’s portrait generator or AI image upscaler) and a cohesive, well-curated feed that incorporates everything from branded promotional materials to video clips that show the process behind making music.

Going back to video editing software now, online tools were once extremely difficult to get to grips with and took an extensive amount of time to navigate, and the results often left a lot to be desired when compared to professional services. This is no longer the case when using AI-driven tools and CapCut is an online platform that has everything you need from the basic cutting and merging of audio content to generating stunning music videos that you can be proud of. It even has options to add subtitles to videos, which can help musicians reach wider audiences around the globe.

As everything is powered by nothing short of the latest in AI algorithms and machine learning protocols, it’s not just the results that will help to take music careers to the next level, but also the fact that everything is performed in a matter of seconds. This helps content creators to get their music and messages across in record time and ensures that they connect with fans more regularly, on a more personal level, and faster than the competition.

Is video editing software really the key to a successful music career?

In 2023 the answer is certainly yes, as modern audiences have very specific needs when it comes to consuming media and enjoying their favorite music. It doesn’t matter what niche your music falls into, those who have a well-rounded online presence, create stunning music videos and promotional materials, and of course have talent have a greater chance of seeing success – and video editing software really can be the key to not only getting noticed but establishing a strong fan base and converting these into actionable leads.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: