Hate to Love: Nickelback will make its theatrical premiere in March
Trafalgar Releasing, Gimme Sugar Productions, and Submarine Entertainment have announced plans to bring Hate To Love: Nickelback, a feature-length documentary film about one of Canada’s most iconic and globally celebrated rock bands, to cinemas worldwide for two nights only on March 27th and March 30th.
Premiering last September at the Toronto International Film Festival (TIFF), the film tells the authentic story of the band from their humble beginnings in Hanna Alberta to their explosive global success in 2001 and the highs and lows that followed. Directed by Leigh Brooks and produced by Ben Jones, the film celebrates the loyalty of Nickelback fans and delves into the years of online vitriol while exposing the personal impact it had on each of the band members. The film also unveils the rock group’s decision to return after a five-year break with a new record and a hugely successful sold-out tour, finding themselves riding a sudden wave of online love that has introduced their music to an army of new fans and audiences worldwide.
Tickets for the global theatrical release go on sale beginning February 22nd at 10 am ET at NickelbackFilm.com. The feature-length documentary will be distributed to over 1350 locations across 30 countries.
“We are very excited to finally bring this film to theatres this Spring. It’s been a long road to get this project across the finish line and we must thank Ben Jones and Leigh Brooks for all of their hard work. We hope everyone enjoys our story, fans, friends or otherwise,” the band shares.
Hate To Love: Nickelback offers fans and audiences 90 minutes of translucence – an unvarnished and emotionally revealing look into the career of one of the world’s biggest rock bands. Combining never-before-seen archival footage, concert footage, interviews and enthusiastic celebrity advocates like actor Ryan Reynolds and Smashing Pumpkins’ Billy Corgan, Nickelback’s Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair don’t shy away from the band’s topsy-turvy legacy as they share compelling and real-life stories alongside life-changing moments that have never before been divulged publicly.
Hate To Love: Nickelback is produced by Ben Jones for Gimme Sugar Productions and directed by Leigh Brooks (Sound of Scars).
2023 Canadian Music Hall of Fame recipients and diamond-certified selling group Nickelback were named the “most successful rock band of the decade” by Billboard in 2009. Globally celebrated for their career-defining and award-winning hits “How You Remind Me,” “Photograph,” “Far Away,” “Rockstar,” and more, the four-piece comprised of Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair is one of the most commercially viable and important acts of the past two decades. Their success includes worldwide sales of more than 50 million units, solidifying their status as one of the top-selling acts of all time and the second best-selling foreign act in the US, in the 2000s decade, behind only The Beatles.
