Single and video available now
Normani has released her new single, “Motivation.” Normani’s sultry yet ethereal vocals soar as she sings, “lemme be your motivation to stay and get it tonight” on the upbeat single featuring driving bass and robust horns, inspired by the sounds of her New Orleans roots. Normani worked with some of the biggest names in pop music today to create “Motivation,” including Ilya (Jennifer Lopez), Max Martin (The Weeknd), Savan Kotecha (Usher) and her former touring mate Ariana Grande, which Normani revealed earlier this month in an interview for Rolling Stone’s “Morning Sessions” series following her Lollapalooza performance in Chicago. “Motivation” is available to stream and purchase.
In tandem with the single release, Normani has shared the official video for “Motivation” directed by Dave Meyers (Janet Jackson, Kendrick Lamar, Billie Eilish) and Daniel Russell (Offset & Cardi B). The video opens with a young Normani at her grandmother’s home in New Orleans watching BET’s 106 & Park in 2008 and dreaming about what it would be like to one day be a performing artist like her idols. Featured as MTV’s First Look Friday morning (Aug 16th), the official video has already been played on MTVU and MTV Live. The video has also been featured on BET Jams and BET Soul and will be played on the iconic Times Square Viacom billboards in New York City.
“Motivation” follows Normani’s two No. 1 smash hit collaborations “Love Lies” with Khalid and “Dancing with a Stranger” with Sam Smith. Last year Normani also collaborated with an array of artists including Calvin Harris, 6lack, Kehlani, Jessie Reyez, Quavo and more.