Song is featured in the AppleTV+ film The Beanie Bubble
Ok Go has shared their first new music of 2023, the joyous single “This.” The Grammy-winning band created the song for the Apple Original Film The Beanie Bubble.
Available globally on AppleTV+, the film stars Zach Galifianakis, Elizabeth Banks, Sarah Snook and Geraldine Viswanathan. From the married directing duo Kristin Gore (Her, Foxcatcher) and Damian Kulash, Jr. (lead singer of Ok Go), and written by Gore, comes the wild and unlikely story of the team responsible for Beanie Babies. The Beanie Bubble follows Ty Warner, who was a frustrated toy salesman until his collaboration with three women grew his masterstroke of an idea into the biggest toy craze in history. It’s an inventive tale about what and who we value, and the unsung heroes whose names didn’t appear on the heart-shaped tag.
“‘This’ is about the unexpected places we find fulfillment. It’s about how heaven is the glow in the margins around the everyday patterns of family life. It’s the victorious anthem we needed for the closing moments of our film,” says Damian Kulash, Jr. “After almost two hours of a musical journey through 20th century pop music (which is like the most satisfying mix tape of all time, for me personally), we needed the final beat of the film to bring viewers back to the present day. Our fable about the American Dream is over, and as the lights come up we want you sinking into that bittersweet-victory flavor of nostalgia. That’s the feeling we want you to leave the theater with.”
With a career that includes award-winning videos, New York Times op-eds and an experiment that encoded their music on actual strands of DNA, Ok Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved. So it’s no wonder that the band would apply its inventiveness to the creation of a spin art cover for “This.”
Fans can rest assured that “This” is just the beginning of a new era for the band, with additional music to be unveiled later this year. Ok Go has been recognized for their achievements with 21 Cannes Lions, 12 CLIOs, 3 VMAs, 2 Webbys, The Smithsonian Ingenuity Award, and a Grammy.
