Latin phenom and one of the world’s most successful musicians enters into massive partnership with the revolutionary gaming and lifestyle organization
XSET, the world’s fastest growing lifestyle gaming organization, and multi-award-winning Puerto Rican singer/songwriter Ozuna have announced a groundbreaking and wide-ranging new partnership, which includes making Ozuna a managing partner in XSET, becoming the first Latin artist esports team owner.
Since his breakthrough in 2016, Ozuna is one of Latin music’s most iconic and listened-to artists worldwide. In his short career, he has received numerous accolades and recognitions, including winning the 2020 BMI Latin Award for Contemporary Song of the Year with “Taki Taki” and then again just this year, winning BMI’s Contemporary Latin Songwriter, for the second time. He has developed a devoted global following of over 43 million fans across social media worldwide, and has collaborated with some of the biggest names in Urbano music, like Daddy Yankee and Nicky Jam, as well as such globally acclaimed megastars as DJ Snake, Cardi B, Selena Gomez, Post Malone, Jennifer Lopez, Snoop Dogg, Tyga, and Sia, among many others. Ozuna has appeared in major films, including the recently released “Tom & Jerry,” and will be seen in the upcoming F9 (“Fast and Furious 9”). Not only did Ozuna’s musical talent and film work attract XSET, his natural entrepreneurial instinct, vibrant creativity, and sweeping vision for international gaming lifestyle was a major factor in cementing this partnership.
Built on a commitment to diversity and equity in gaming and business, XSET’s mission also includes elevating representation of communities of color, women, and all gamers who have their own unique style and swagger. In his business ventures, Ozuna is equally committed to the same, making their partnership a natural fit. A true gamer, Ozuna plays Fortnite, CS:GO, FIFA and PUBG Mobile, and will bring his gaming skills and unique entertainment style and personality to XSET’s game play and content.
“I’ve always loved gaming and with the worldwide explosion of gaming culture, it was important for me to be one of the first movers – both from an ownership perspective and on the talent side,” says Ozuna. “The mixture of music and gaming is only going to get bigger and together with XSET, I’m happy to be leading the way.”
“When we first started talking to Ozuna and his team, I was blown away by their incredible, multi-pronged approach to business. Beyond Ozuna’s incredible musical talent, his vitality, exuberance for life and desire to bring his love of gaming to global Latin culture makes him an ideal embodiment of XSET’s ethos,” adds XSET CEO and co-founder, Greg Selkoe, “We are so honored and pleased Ozuna has chosen XSET as his team and gaming family.”
In the coming weeks and months, Ozuna and XSET will embark on several significant business initiatives, including gaming, content creation, NFT’s, and merch drops. Wil Eddins, XSET co-founder and Chief Merchandise and Licensing Officer, says, “Ozuna is the height of fashion, music and business right now and I’m looking forward to everything we’re going to be doing together in the fashion and apparel space.”
Now more than ever, the worlds of music, business and gaming are intersecting. Ozuna and XSET are known for passion, excitement and authentic love of gaming and culture.