The event will air from the Grand Ole Opry in September 2024
NBCUniversal and Opry Entertainment Group have announced the second annual People’s Choice Country Awards for September 26, 2024. The event will return to Nashville’s Grand Ole Opry House live at 8 pm ET/PT on NBC and Peacock.
“With powerhouse performances, heartfelt tributes to country legends, and surprise moments, last year’s inaugural ‘People’s Choice Country Awards’ was a huge success,” states Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment. “We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community.”
2023’s inaugural show, hosted by Opry members Little Big Town, recognized the biggest and best country music has to offer chosen entirely by the fans across various categories. Throughout the night, Toby Keith and Wynonna Judd were honored with Icon awards and star-studded performances, including Blake Shelton, Carly Pearce, Dan + Shay, Hardy, Jelly Roll, Kane Brown, Kelsea Ballerini, Little Big Town, Toby Keith and Wynonna Judd.
The total viewership for the 2023 People’s Choice Country Awards was up +16% compared to the 2022 People’s Choice Awards simulcast that aired on NBC and E! (live +3.) The telecast was seen by 4.3 million viewers across all platforms, and content from the show reached 25 million cross-platform users (linear, digital and social).
The People’s Choice Country Awards is an extension of the popular fan-driven People’s Choice Awards franchise.
