Rapper is new brand ambassador
Pitbull has teamed with Echelon Fitness as brand ambassador that will feature new music, curated content, exclusive merch and more. Pitbull has also made a financial investment into the company that will feature his brand, image and music across its platforms.
“It is truly an honor to partner with Echelon Fitness,” says Armando Christian Perez (Pitbull). “With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you but that makes me feel good, Dale!”
“Learning Pitbull was a fan of our product and our community was humbling,” shares Lou Lentine, President and CEO of Echelon Fitness. “We have been experiencing significant growth, and confidence from key financial investors, including a recent investment led by Goldman Sachs. Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!”
Pitbull’s involvement includes new Echelon anthem that will appear on his forthcoming album Timeless and will be heard this summer on his I Feel Good Tour with Iggy Azalea. Echelon will also create a special dedicated “Ride with Pitbull” content channel, featuring the music of Mr. Worldwide, where they’ll get the opportunity to ride with the rapper and his dancers, who will also be teaching classes.
Fans will also be able to pick up exclusive, co-branded bike and merchandise centered the new album launch. Echelon’s will also be offering internships and college scholarships through Pitbull’s educational learning centers SLAM!
