Fans share the royalties and artists control their music
Republic, a leading investment platform, has unveiled that they will begin hosting opportunities to invest in music royalties through their latest launch, Republic Music. The first artists slated to pioneer the movement are rap royalty Lil Pump and powerhouse DJ and producer KSHMR. These artists are brought to Republic’s ecosystem by Opulous, a blockchain platform from the founders of award-winning distribution and record label services company Ditto Music.
Republic will be the first investment platform to bring music investing to the masses through a combination of blockchain technology and a unique investing framework, through the offering of Security NFTs (S-NFTs).
Republic and Opulous believe the music industry needs to change its tune. In a $43B+ global music market, only 12% of what’s generated annually goes back to the artists who drive the industry. Historically, the contracts are unfavorable to the artists, they lose rights to their own creations, and the fans are only engaged to stream songs and buy concert tickets. This movement is changing that. Republic is creating a new ecosystem that gives artists back control and fans a way to participate in the success. Investing in music is here.
For the first time, fans from all backgrounds can invest in the music they love for as little as $100 and share in the rights to royalties. Artists can raise production funds directly from their fans, while cultivating a community of enthusiasts who are incentivized to stream and engage with the music.
As the first major player to introduce this new asset class, Republic has pioneered a novel framework combining blockchain technology and securities innovation, introducing S-NFTs.
NFTs offered as a security instrument creates a new landscape of opportunities for creators of all kinds. Fans are turned into investors and are rewarded for their support. S-NFTs are designed to provide efficiency in distributing investors’ share of royalties directly into their digital wallets. We hope S-NFTs will be the key to more than just royalties — artists can offer exclusive tickets, merch, events, additional non-security NFT drops and more to their investor community.
“We’re entering a new age of investing. One that turns fans into owners,” says Pialy Aditya, Republic Chief Strategy Officer. “As the first major platform to bring music investing to the masses, we are ready to usher in an entirely new way to create, produce, and share royalties from music leveraging our innovative S-NFT offerings. In this new world order, the early supporters are rewarded, the artists are paid, and the community grows stronger.”
As part of the first wave of planned releases, Lil Pump is offering fans and investors the opportunity to be part of his forthcoming single “Mona Lisa (feat. Soulja Boy),” produced by Jimmy Duval. “Mona Lisa” brings together two of this generation’s most influential rap superstars in one track.
The second planned release is a forthcoming single from EDM titan KSHMR. Known for his chart-topping hits like “Secrets” and “Burn”, KSHMR has worked with legendary artists Tiesto and Vassy and performed at Coachella, Tomorrowland, and EDC.
“Taking pride in my music and creativity is something that has always been important to me,” KSHMR adds. “So I’m excited to team up with Opulous to offer my fans the opportunity to be part of my music and to share in my journey. This new offering will radically change how artists engage with their fans, creating a new era for fan experiences.”
Republic Music deals are dropping throughout October, with more artists set to be announced throughout the month.