Shop coincides with group’s return
Run DMC, one of the most influential acts in the history of American hip hop culture, has announced a pop-up and art installation experience in partnership with Adidas Originals, coming to New York City August 9-12 at Bleecker Trading, located at 96 Christopher Street. Coinciding with the group’s August 11th return to headline the Hip Hop 50 Live Concert, the pop-up will give fans access to merchandise from Barriers Worldwide and the Crate NY in addition to coolers in partnership with Igloo and other Run DMC novelty merchandise items.
The pop-up will be open to the public August 10-12 from 11 am – 7 pm with tunes from well-known hip-hop DJ Skratchbastid and appearances from both Rev. Run and DMC. The four day pop-up is produced by Geneius Creative Agency (founded by RUN DMC’s Creative Director Eazuus), and Universal Music Group’s Bravado, whilst fabrication build-out is produced by Native Construx, LLC.
Run DMC will co-headline Hip Hop 50 Live at Yankee Stadium alongside Lil Wayne, Snoop Dogg, Ice Cube and more on August 11th, the genre’s 50th birthday. A Queens of Hip Hop set will feature Eve, Lil Kim, Remy Ma, Trina and more. Additional performers include T.I., Fat Joe, Common, A$AP Ferg, EPMD, Ghostface Killah, Lupe Fiasco and Slick Rick. A Pillars of Hip Hop set will feature Kool Herc & Cindy Campbell, Grandmaster Caz, Kurtis Blow, Melle Mel, Roxanne Shante, Scorpio and the Sugar Hill Gang, and a Legendary DJ set will have Clark Kent, Marley Marl, Mannie Fresh and Battlecat.
Hip Hop 50 Live at Yankee Stadium is co-produced by Mass Appeal, Live Nation, and the New York Yankees. Additional acts will be announced in the coming weeks. Lineup is subject to change. EMMY Award-winner and BASSic Black Entertainment CEO Adam Blackstone, who was the musical director for the dynamic, star-studded halftime show at Super Bowl LVI, where he also performed bass guitar on stage with Dr. Dre, Snoop Dogg, and Eminem, is serving as managing creative MUSIC director, along with partner, producer/keyboardist Omar Edwards (Musical Director for Jay-Z).
