Female rap icons share insights into their creative process, inspiration & fight
Iconic rap group Salt-N-Pepa take fans behind the scenes of the official music video for “Shoop,” in the latest installment of Vevo Footnotes. The exclusive content is part of Vevo’s celebration to honor the historic 50th anniversary of hip hop.
During the episode, Pepa delves into the story behind the song and her verse, as well as the challenges the group faced in convincing their label to release “Shoop” as the lead single from their album Very Necessary. She also recounts the excitement they felt when the song became a massive hit and solidified the group’s position in hip hop.
“I had to jump through hoops for ‘Shoop’ to be the first single off the Very Necessary album,” Pepa reveals. “The label gave me a lot of push back since Hurby didn’t produce or write the song. Ultimately, it was an undeniable hit that took Salt-N-Pepa to the next level, and solidified our worth to hip hop. Such a dope feeling.”
Meanwhile, Salt discusses how the song helped her to step away from her boyfriend and manager, Hurby [Luv Bug] and how “Shoop” empowered not only her but other women. She also shares her favorite moment from the music video shoot and reveals that she recorded her verse while holding her daughter Corin.
“I was ready to be emancipated from Hurby not only as my boyfriend and manager, but also as a creative,” Salt states. “We wanted to be free to express ourselves on our own. ‘Shoop’ was empowering for women. Fans always tell us it’s their go-to karaoke song.”
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25 billion views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
