Modified live performance model sets stage for safe audience return
Nashville’s historic Ryman Auditorium is launching its first-ever livestream concert series Live At The Ryman, bringing exclusive livestream performances to fans at home while paving the way for the safe return of in-person music experiences at the iconic venue.
The six week, Friday night livestream experience kicks off August 14th with For King & Country. The series continues with Cam on August 21st, Chris Janson on August 28th, Scotty McCreery on September 4th, Brett Young on September 11th and Old Crow Medicine Show on September 18th. Tickets go on sale to the public this Monday, August 10th at 10 am CST at ryman.com.
Live At The Ryman is a hybrid concert model developed by Opry Entertainment with input from the company’s official wellness advisor, Vanderbilt Health, designed to allow fans from across the country and around the world to experience live music from home while also safely and responsibly welcoming back a limited number of guests to experience the series in person as soon as local health regulations permit. The series will launch first via livestream and expand to incorporate a small, socially distanced audience in accordance with local health ordinances.
Artists will perform full live sets on stage at Ryman Auditorium. Ryman Auditorium will strictly comply with operating plans developed in partnership with Vanderbilt Health and approved by Nashville Public Health Department that include mandatory masks for all Ryman operations and production staff, as well as enhanced cleaning practices.
“Our company has prioritized the health and safety of our employees, customers and artists since day one of the pandemic,” states Colin Reed, chairman and CEO, Ryman Hospitality Properties. “This unique live music experience represents the next step in our commitment to doing things the right way while also creating a repeatable model that will allow artists and fans to connect during this bridge period until a vaccine or treatment for COVID-19 is available.”
Each concert in the series will be produced by the same team that has produced the weekly Saturday live broadcast of the Grand Ole Opry since the early days of the pandemic when all events with a live audience were suspended. Live At The Ryman will use the Mandolin livestream platform for the six week series, giving fans at home access to a front row seat.
“Both fans and artists are eager to once again feel the energy and excitement that concert venues foster, but we must prioritize health and safety as we reimagine live entertainment today,” says Scott Bailey, President of Opry Entertainment Group. “Our team has developed a turn-key way for artists to connect directly with their fans. We hope that this series will be the first of many shows to use this model in the months ahead.”
Livestream ticket prices begin at $10 with optional VIP add-ons. Six week series passes for the livestreams begin at $50. Exclusive Live At The Ryman merchandise, including limited edition custom Hatch print posters, t-shirts and more will be available for purchase in advance online to commemorate the landmark series.
Nissan and Pickers Vodka are proud supporters of Live at the Ryman and Ryman Auditorium.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.